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HDR is Driving the Digital Transformation in Media, Entertainment and Beyond

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Old 04-27-2019, 10:11 PM   #1  
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Arrow HDR is Driving the Digital Transformation in Media, Entertainment and Beyond

HDR is Driving the Digital Transformation in Media, Entertainment and Beyond

Make no mistake about it. High Dynamic Range (HDR) is the future of digital entertainment. Today we’re at a major pivotal point in the industry, one that affects the entire entertainment ecosystem – from content creators and their creative vision, to content consumers in theaters and homes. As such, Technicolor is playing a key role in HDR content distribution, easing the transition to HDR by making it more seamless – all toward realizing the goal of HDR for everyone.

As the future of our entertainment delivery systems, we need to support an open ecosystem today, where there’s an open HDR workflow from start to finish and everybody can collaborate freely. The decisions we make today are crucial, so it’s important to understand the current state of HDR and how it’s primed to evolve over the next decade.

Toward that end, here’s a closer look at HDR with Technicolor’s Christian Zak, VP, Workflow and Technology.

https://www.technicolor.com/news/hdr...ent-and-beyond
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Old 04-28-2019, 04:02 PM   #2  
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Would this mean new equipment investment for Netflix and the like for x mission? Right now, there is very little in 4K movie content from Netflix, for example, and then they want more subscription $$$. HDR is a buzz like 3D was, IMO. My TV has some hardly visible upscaling from 1080i to 4K over Netflix Wi-Fi.

But my 1080i from cable box to my Denon AV 4K upscaling is visible. It will be nice if Denon had Roku programed into their AV's with upscaling in their better models. I'd opt for that right away.
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Old 04-28-2019, 08:04 PM   #3  
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Quote:
Originally Posted by teetertotter View Post
Would this mean new equipment investment for Netflix and the like for x mission?.
No - the investment would be at the production phase. The main issue at hand is a lack of standardized procedures for creating HDR content. This is the result of too many HDR formats.
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