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HDTVs in Nearly a Quarter of U.S. Homes

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Old 12-11-2008, 10:28 AM   #1  
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Default HDTVs in Nearly a Quarter of U.S. Homes

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New research from Nielsen out today notes that 23.3 percent of U.S. households owned an HDTV set as of Nov. 30. According to Nielsen, that figure is more than double what it was when the company started tracking HDTV sales in July of 2007.
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Old 12-11-2008, 10:39 AM   #2  
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LMAO!

The HDTV penetration number changes daily!

I have seen numbers from 30% to 45%

Now Nielsen is says below 25%?
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Old 12-11-2008, 10:48 AM   #3  
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The Neilson number sound about right to me. Bigger numbers must use some tricky methods of determination. Like sales perhaps?
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Old 12-11-2008, 11:12 AM   #4  
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I would imagine price holds much of the explanation as to why more than 23.3% don't have an HDTV. Well, that means that those of us here are are in a smaller minority than we once thought.
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Old 12-11-2008, 11:33 AM   #5  
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Well - at least the author acknowledged the difference:

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Nielsen’s numbers are lower than an earlier study by Leichtman Research Group, which found that 34 percent of U.S. homes had HDTVs.
But here is another quote "from Nielsen" that I am not sure is factual as it stands - or a misprint happened:

Quote:
Nielsen reports at least 22% of U.S. households get HDTV — up from 10% in September 2007 — and its ratings for TV sports are 20% higher than in the USA overall. "Sports commentary," Nielsen says, is the most popular TV programming of any kind for HD viewers.
http://www.highdefforum.com/high-def...gs-sports.html

So if the 2 figures are factual . . .

Less than 25% of the USA has an HDTV and less than 25% of those that have an HDTV have HD service.

IMO - my link is a misprint. It should say HAVE instead of GET.
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Old 12-11-2008, 11:46 AM   #6  
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It's difficult to know what they are talking about. The article says "22% of U.S. households get HDTV". Does that mean 22% of US households have an HDTV, or 22% of US households get HD programming or 22% of US households with HDTV's get HD programming?

There's no way to tell, so punt.
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Old 12-11-2008, 12:09 PM   #7  
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I couldn't find it just now but I have read that over 40% of homes in the US have an HDTV now, that was after Black Friday sales but I have seen that number before Black Friday as well. This article claims over 34% as of November 12.

http://www.engadgethd.com/2008/11/12...-s-households/

Obviously all of these estimates are from statistical surveys and I don't know which are scientific and which are not, but I might take a few minutes here later and track down more claims but I call complete and total BS on any number less than 35% now and believe the number is actually over 40%, someone at High Def Digest had a link to a 50% figure survey.

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Old 12-11-2008, 12:57 PM   #8  
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Quote:
Originally Posted by BobY View Post
It's difficult to know what they are talking about. The article says "22% of U.S. households get HDTV". Does that mean 22% of US households have an HDTV, or 22% of US households get HD programming or 22% of US households with HDTV's get HD programming?

There's no way to tell, so punt.
Yes - there is - I just saw it - it's a misprint.

Look at the chart in the OP's link.

Then look at the statement in my link which says - "which is up more than 10% since September 2007."

Sept. 2007 = 11%

Nov. 2008 = 23%

Difference is "more than 10%."
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Old 12-11-2008, 01:00 PM   #9  
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Quote:
Originally Posted by Chris Gerhard View Post
I couldn't find it just now but I have read that over 40% of homes in the US have an HDTV now, that was after Black Friday sales but I have seen that number before Black Friday as well. This article claims over 34% as of November 12.

http://www.engadgethd.com/2008/11/12...-s-households/

Obviously all of these estimates are from statistical surveys and I don't know which are scientific and which are not, but I might take a few minutes here later and track down more claims but I call complete and total BS on any number less than 35% now and believe the number is actually over 40%, someone at High Def Digest had a link to a 50% figure survey.

Chris
Here is what is throwing off the penetration % - they have no idea how many USA households that more than 1 HDTV.

They try to glean that info with surveys but the number of participants in the survey have been too small to get an accurate number.

IMO of course.
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Old 12-11-2008, 01:48 PM   #10  
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Quote:
Originally Posted by Lee Stewart View Post
Here is what is throwing off the penetration % - they have no idea how many USA households that more than 1 HDTV.

They try to glean that info with surveys but the number of participants in the survey have been too small to get an accurate number.

IMO of course.
The surveys are certainly all over the place but I find it impossible to believe the US could be under 35% of households with at least one HDTV as of December 12, 2008. According to SuperXP, more than 35% of homes have an HD DVD player. A big percentage of households with one HDTV, have more than one, I don't doubt that. The firm mentioned in the Endgadget article is supposed to be valid but I don't have a clue who can accumluate valid data with statistical samples.

http://www.leichtmanresearch.com/research.html

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Old 12-11-2008, 02:18 PM   #11  
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Quote:
Originally Posted by Chris Gerhard View Post
The surveys are certainly all over the place but I find it impossible to believe the US could be under 35% of households with at least one HDTV as of December 12, 2008. According to SuperXP, more than 35% of homes have an HD DVD player. A big percentage of households with one HDTV, have more than one, I don't doubt that. The firm mentioned in the Endgadget article is supposed to be valid but I don't have a clue who can accumluate valid data with statistical samples.

http://www.leichtmanresearch.com/research.html

Chris
Remember that Poll I did not too long ago:

"How many HDTV's do you own?"

Some people said 7!

Many said 3

A lot said 2

The have CEM sales data - and they are trying to extrapolate the % of HDTV's using that data (as Richard implied) with the results of their surveys.

That's why the %'s keep changing. Only they are not going up. They are going up, they are going down, staying the same - etc.

But the CEM's are still selling a Chit load of HDTV's each year.
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Old 12-11-2008, 02:24 PM   #12  
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I understood the Leichtman survey was to determine households with at least one HDTV.

Chris

Quote:
Originally Posted by Lee Stewart View Post
Remember that Poll I did not too long ago:

"How many HDTV's do you own?"

Some people said 7!

Many said 3

A lot said 2

The have CEM sales data - and they are trying to extrapolate the % of HDTV's using that data (as Richard implied) with the results of their surveys.

That's why the %'s keep changing. Only they are not going up. They are going up, they are going down, staying the same - etc.

But the CEM's are still selling a Chit load of HDTV's each year.
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Old 12-11-2008, 05:06 PM   #13  
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Quote:
Originally Posted by Chris Gerhard View Post
I understood the Leichtman survey was to determine households with at least one HDTV.

Chris
They ALL try to determine "at least one."

It would be better if they tried to discover how many have more than 1.
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Old 12-11-2008, 05:15 PM   #14  
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The Oblioman Poll - Me houshold has 100% penetration. HiDef that is.
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Old 12-11-2008, 07:01 PM   #15  
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What make me suspicious of the high numbers is the % of subscribers to HD service. The last figures I heard (about a year ago) was about 15% of the subscribers had HD service. That seem like the real important survey to me, how many households watch HD, not just have the sets. That would indicate the demand and demand is what drives providers to HD.
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