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Blu-ray continued to outsell HD DVD in February

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Old 03-11-2007, 08:19 AM   #1  
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Default Blu-ray continued to outsell HD DVD in February

February again saw Blu-ray disc sales outnumber HD DVD by a wide margin, but a performance comparison of the month's top-selling disc may be the bigger story.

For the second month in a row, Blu-ray disc sales exceeded those of HD DVD by 2:1, with trade magazine Video Business today citing industry sources as saying a total of 250,000 Blu-ray movies were sold in February, versus an estimated 125,000 HD DVD movies in the same timeframe.

Perhaps more interesting, though, are the per-format sales for the month's top selling disc on both formats, Warner's 'The Departed.' Again according to numbers published by Video Business, in its first week of release, 'The Departed' sold 20,000 units on Blu-ray versus 13,000 on HD DVD.

These numbers would appear to contradict the widely-floated theory that Blu-ray's sales ascension is a direct result of the larger number of Blu-ray discs released since the first of the year (by our count, there were 55 Blu-ray releases in first eight weeks of the year, compared to 23 HD DVD releases in the same period).

While 20,000 vs 13,000 isn't a 2:1 margin, it does seem to suggest that Blu-ray's lead can be attributed to more than just that format's fatter release slate.

To be fair, 'The Departed' isn't the perfect apples-to-apples case study, as the HD DVD edition of the disc is an HD DVD/Standrd-Def DVD combo, making it five dollars more expensive than its Blu-ray counterpart.

Sony VP Rich Marty told Video Business that he expected the gap between Blu-ray and HD DVD to further widen in March, helped by next week's release of the highly anticipated 'Casino Royale,' which (like all Sony titles) will be released on Blu-ray only.

Universal VP Ken Graffeo cautioned against drawing long-term conclusions based on recent sales data, saying "You canít look at the last two months as a trend or as what the consumer wants to do in this format... Itís really an artificial, short time period."

Graffeo went on to suggest that Blu-ray numbers are getting a boost from two-for-one specials offered by some retailers, pointing out Amazon's Blu-ray sale, offering 50% off select Blu-ray discs.

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Old 03-12-2007, 06:07 AM   #2  
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I'll give you the exact reason why Bluray is outselling HD-DVD. Because someone like myself, who is more informed about Hi Def than the average person, but who doesn't necessarily care right now about HD dvd players, sees commercials all the time about the next dvd release, "Out on DVD and BluRay March 13th".

Not following the HD wars very closely, I had no idea there were still 2 formats going at it. Imagine the average everyday consumer who doesn't even know what HD stands for.
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Old 03-12-2007, 07:31 AM   #3  
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I see that BRD movies (some) are 50% off at Amazon. If BRD is so wonderful why resort to selling them at 1/2 off?

Maybe to build the sale numbers so when the next Neilsen report comes out it will look like BRD is really doing well . . .

"we outsold HD DVD by 100,000 discs!"
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Old 03-12-2007, 08:01 AM   #4  
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A. More Blu-Ray releases in February = more sales. Duh!

B. Why hasn't anyone compared sales of MI:3, World Trade Center, Babel, etc? These were identical releases, whereas The Departed was a combo release, so like the article says, the comparison is not a perfect one due to different prices.

I am not making any predictions, but I do wonder how these sort of movies (non HD DVD combos) compare to their Blu-Ray counterparts.
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Old 03-12-2007, 09:23 AM   #5  
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Where are the sources that show you how many BLUE RAY dvd players sold? Seriously, though. Where can I find it?
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Old 03-12-2007, 11:09 AM   #6  
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For me, it comes down to the fact that I own a PS3.

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Old 03-12-2007, 11:39 AM   #7  
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I think the 50% off sale on BD movies was a very good marketing move. They might lose some money in the short term, but the month of March might be the one to convince neutral movie studios and consumers that BD is the dominant format. The combined effects of Casino Royale, the movie sale and a relative lack of HD releases will likely give BD a very large sales margin advantage for the month. I wouldn't be surprised if the BD advantage for March is somewhere around 4:1.
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Old 03-12-2007, 12:03 PM   #8  
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The recent lopsided sales advantage for Blu-ray is simply the fact more titles are being released on Blu-ray. If things change and HD DVD somehow picks up the pace and releases more titles, the gap will close so it doesn't really mean anything. The fact that more and better hardware manufacturers are behind Blu-ray and more and better software provides are behind Blu-ray is the statistic that matters and I don't know how HD DVD survives if those statistics remain so lopsided.

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Old 03-12-2007, 09:20 PM   #9  
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PS3 is winning due to the advertising, and the PS3
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Old 03-12-2007, 09:37 PM   #10  
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Quote:
Originally Posted by Chris Gerhard
The recent lopsided sales advantage for Blu-ray is simply the fact more titles are being released on Blu-ray. If things change and HD DVD somehow picks up the pace and releases more titles, the gap will close so it doesn't really mean anything. The fact that more and better hardware manufacturers are behind Blu-ray and more and better software provides are behind Blu-ray is the statistic that matters and I don't know how HD DVD survives if those statistics remain so lopsided.

Chris
OK . . . I am a consumer . . just bought an HDTV last December. . . bought it at a B&M store. I see allthis advertising for BD and go back to the store where I bought the HDTV and ask to see BD.

Salesman spins up a movie and the customer says WOW that's great. . . "How much for the player?" So the salesman has two choices:

1. "$499 for the PS3 Game Console . . . it plays BD."

2. "$799 for a Standalone player."

if the customer likes the idea of a dual use machine he may consider it a good value. If he doesn't like the idea of a dual use machine cause he doesn't play games, he is left with the 2nd choice. And he bought his 14 year old son his own DVD player for Xmas . . for $70.

HD DVD is doing fine. We are putting the money into good resources . . . low priced players. I haven't counted but I believe HD DVD has more older classics than BD has and many with money remember them very well (those in their 50's).
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Old 03-14-2007, 11:01 AM   #11  
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Post 'Casino Royale' Blu-ray Cracks Amazon Top Ten

Both widescreen and standard DVD version still outsold this by far..
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Old 03-14-2007, 12:05 PM   #12  
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Quote:
Originally Posted by ah802
Both widescreen and standard DVD version still outsold this by far..
You need to check on that again. At the time of this post the BD version is #8 and the ful screen version is #11

http://www.amazon.com/exec/obidos/tg...785196-2202301
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Old 03-14-2007, 04:46 PM   #13  
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Quote:
Originally Posted by Lee Stewart
I see that BRD movies (some) are 50% off at Amazon. If BRD is so wonderful why resort to selling them at 1/2 off?

Maybe to build the sale numbers so when the next Neilsen report comes out it will look like BRD is really doing well . . .

"we outsold HD DVD by 100,000 discs!"
1/2 off the price doesn't mean padding your sells. Because if I have a HD DVD player, it doesn't matter how much off the Blu Ray titles are, it won't affect me. The war doesn't appear to be with the content, it's with the players. And since the universal player got snagged, you buy the format for the player you have, irregardless of the price of the movie. Now I want to see an article about the sale of Blu Ray and HD DVD players.
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Old 03-14-2007, 07:03 PM   #14  
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Quote:
Originally Posted by Lee Stewart
OK . . . I am a consumer . . just bought an HDTV last December. . . bought it at a B&M store. I see allthis advertising for BD and go back to the store where I bought the HDTV and ask to see BD.

Salesman spins up a movie and the customer says WOW that's great. . . "How much for the player?" So the salesman has two choices:

1. "$499 for the PS3 Game Console . . . it plays BD."

2. "$799 for a Standalone player."

if the customer likes the idea of a dual use machine he may consider it a good value. If he doesn't like the idea of a dual use machine cause he doesn't play games, he is left with the 2nd choice. And he bought his 14 year old son his own DVD player for Xmas . . for $70.

HD DVD is doing fine. We are putting the money into good resources . . . low priced players. I haven't counted but I believe HD DVD has more older classics than BD has and many with money remember them very well (those in their 50's).
Well that's a good scenario you spent but not realistic.Your major brick and mortar have game consoles seperate from high end electronics regardless of price.You go into BB and the PS3 and 360 are on little tvs in the video game part of the store.I have seen them push blu-ray not the PS3.
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Old 03-14-2007, 07:07 PM   #15  
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Quote:
Originally Posted by drock912001
Well that's a good scenario you spent but not realistic.Your major brick and mortar have game consoles seperate from high end electronics regardless of price.You go into BB and the PS3 and 360 are on little tvs in the video game part of the store.I have seen them push blu-ray not the PS3.
OK . . then if I want BD, I have to spend $799 or better at a B&M store. That makes the scenerio worse. . .there goes the $499 option
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