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Analyst: America Tired Of 3D Movies

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Old 05-25-2011, 05:11 AM   #1  
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Default Analyst: America Tired Of 3D Movies

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Washington, D.C. (May 24, 2011) -- One prominent Wall Street analyst says America's love affair with 3D movies is over. That is, if it ever started.

That's according to an article by Home Media Magazine.

Richard Greenfield, an analyst with BTIG Research, notes that the 3D showings of the new release Pirates of the Caribbean: On Stranger Tides fared poorly compared to 3D movies released in May 2010.

Pirates' box office represented 38 percent of all box office revenue, compared to 57 percent for How to Train Your Dragon and 54 percent for Shrek Forever After in May 2010. Furthermore, Pirates generated roughly 850 viewers per screen, compared to 1,129 viewers per screen for Shrek Forever Aftter and 1,049 viewers for Dragon.

“If the exhibitors’ goal is to fill seats (and sell popcorn), pushing 3D screens is starting to work against them,” Greenfield wrote in a note to his clients, according to Home Media.
- http://www.tvpredictions.com/3dlove052411.htm
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Old 05-25-2011, 05:30 AM   #2  
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Really? I recently read an article with polling data about how much owners of home 3D displays and Blu-ray 3D love the experience. I thought 3D was doing pretty well at the box office.
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Old 05-25-2011, 07:21 AM   #3  
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You are entitled to disagree with the article.
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Old 05-25-2011, 07:37 AM   #4  
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My son said he gets so involved in watching and checking out the 3D effects that he completely forgets to watch the actual movie? He said you become so engrossed looking for the special effects that you lose interest in the story line of the film. Too gimmicky for me.
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Old 05-25-2011, 07:37 AM   #5  
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Just because every CEM is putting 3D tech in their HD displays does not mean consumers are using it. I said this well before 3D BD was introduced and I'll say it again: No more than 5-10% of U.S. households will embrace home 3D in its present form as long as glasses are required.
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Old 05-25-2011, 07:58 AM   #6  
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3D should be offered to consumers as a "Plug-in" option, and not an automatic built-in feature, it would allow buyers a CHOICE and not a forced option. It should reduce panels cost and and be one less thing to fail.
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Old 05-25-2011, 06:36 PM   #7  
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I love my 3D setup. I don't care what anyone says. The glasses do not bother me in the least.. when the movie is over, I take off the glasses.. Oh my, that is soooo difficult
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Old 05-26-2011, 07:17 AM   #8  
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Greenfield argues that if theater owners had promoted Pirates in 2D, instead of 3D, ticket sales would have increased because consumers know that theaters are charging more for the 3D showings.
It's not that people don't want to see them, people don't want to spend extra money when money is tight. I don't know why the people writing articles are never able to pull the whole story together.

A friend of mine buys UFCs in SD. Sure he wants the HD(because he said so when I was going WTF, that looks like crap, is that SD), but he doesn't want to fork over ten more bucks.
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Old 05-26-2011, 07:25 AM   #9  
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Originally Posted by hatt View Post
It's not that people don't want to see them, people don't want to spend extra money when money is tight. I don't know why the people writing articles are never able to pull the whole story together.

A friend of mine buys UFCs in SD. Sure he wants the HD(because he said so when I was going WTF, that looks like crap, is that SD), but he doesn't want to fork over ten more bucks.
It also probably doesn't help that most of the UFCs are in lossy stereo on BD either.
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Old 05-26-2011, 07:26 AM   #10  
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Originally Posted by HD Goofnut View Post
It also probably doesn't help that most of the UFCs are in lossy stereo on BD either.
Live.
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Old 05-26-2011, 09:08 AM   #11  
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Originally Posted by hatt View Post
Live.
I didn't realize the PPV premium for a UFC event was $10. I don't think I would pay it either but I won't pay the price for a UFC PPV period, I just read about it the next day. That is a steep premium although I understand having the HD cameras to provide it is very expensive and it is a business, but make it $5 would be my suggestion.
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Old 05-26-2011, 10:05 AM   #12  
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Here it is only $3 premium for 3D over 2D in the theaters and I feel it is worth it.

I don't believe people are tired of 3D, many have not even seen it yet.

One problem I perceive is that when 3D burst on the market there were several films quickly redone to be 3D and they were not all well done and were disappointing to say the least, but as the new 3D films come on the market that were done using 3D cameras and were properly filmed, people will come to realize how much better the experience can be and as more films come out the cost difference will disappear.
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Old 05-26-2011, 10:10 AM   #13  
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3D has a very select audience, many people just haven't embraced it as the manufacturers were counting on. I would prefer they spend more R&D $$ on better picture quality including better blacks / motion lag / viewing angles(LCD) / non-reflective screens there's so much yet to be accomplished on 2D before they go running off on new mediums. They're always looking to suck the bucks outta the viewing public.
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Old 05-26-2011, 11:33 AM   #14  
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Originally Posted by Chris Gerhard View Post
I didn't realize the PPV premium for a UFC event was $10. I don't think I would pay it either but I won't pay the price for a UFC PPV period, I just read about it the next day. That is a steep premium although I understand having the HD cameras to provide it is very expensive and it is a business, but make it $5 would be my suggestion.
I guess they figure the majority of people willing to fork over $45 will go the extra mile.

HD should be standard in 2011 for a PPV event.

If people would stop ordering PPV it would be. But they goin order da fight. So I go to their house for free.
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Old 05-26-2011, 01:09 PM   #15  
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Quote:
Originally Posted by ImRizzo View Post
3D has a very select audience, many people just haven't embraced it as the manufacturers were counting on. I would prefer they spend more R&D $$ on better picture quality including better blacks / motion lag / viewing angles(LCD) / non-reflective screens there's so much yet to be accomplished on 2D before they go running off on new mediums. They're always looking to suck the bucks outta the viewing public.
+1

The shiny new toy factor is wearing out. It's not going to die but does anyone feel that they have been a little overzealous, looking back?

Also, can't relate 3D box office theatre to 3D home theatre, too many different factors. I'm not interested in either.
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