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We'll Pass on 'The Battle at the Bottom' in Blu-ray

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Old 06-26-2009, 04:17 PM   #1  
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Arrow We'll Pass on 'The Battle at the Bottom' in Blu-ray

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It seems like all the fire and furor over the cost of Blu-Ray players is at a manageable simmer.

Before several recent meetings with industry analysts in New York and Boston, Chris Fawcett, the VP of Sony's Home Video business, and I were expecting some tough questions about the Blu-ray player market, especially after the announcement of a sub-$140 player from a mass market manufacturer.

After all, we were talking about our new Blu-ray player with built-in wireless connectivity, which hits retail next month at $349. It'll join our entry piece at $299 and our ES model ($2,000)

Naturally, we were asked if Sony might enter the lower price arena (sub-$150). But when Chris replied he didn't see it happening at any point this year, the analysts weren't fazed.

In fact, most nodded in tacit agreement.

They know and understand the real manufacturing costs; they also know that there's a broad delta between inexpensive chip sets and those that can deliver what consumers expect. They also know full HD video when they see it, and most of the blu-ray players on the lower end simply aren't providing a compelling entertainment experience in their view.

One analyst even quipped, "If I needed a hearing aid, I wouldn't want to bottom feed when it came to price."

I heard that.

So count Sony out of the $150 (or lower) Blu-ray player market and so-called "The Battle at the Bottom" in 2009.

We seem to be OK right where we are….at least in the minds of those that track our industry.
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Old 06-26-2009, 05:37 PM   #2  
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So is Sony saying that if you spend less than $300 you won't get a decent picture from BD?

That's a heck of a way to promote BD!
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Old 06-26-2009, 05:42 PM   #3  
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Originally Posted by dangerdoc View Post
So is Sony saying that if you spend less than $300 you won't get a decent picture from BD?

That's a heck of a way to promote BD!


I was thinking the same thing.
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Old 06-26-2009, 06:11 PM   #4  
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Originally Posted by dangerdoc View Post
So is Sony saying that if you spend less than $300 you won't get a decent picture from BD?

That's a heck of a way to promote BD!
Just more Sony FUD as usual.
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Old 06-26-2009, 06:12 PM   #5  
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Why should not Sony charge a bit of a premium for their brand name and target a different part of the market than the entry level players?

Thats just sound business judgement.

Its not part of a public promotion of Blu-ray, its a blog with a micro audience of Sony enthusiasts from the Sony Electronics Vice President of Communications- talking about questions
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It seems like all the fire and furor over the cost of Blu-Ray players is at a manageable simmer.

Before several recent meetings with industry analysts in New York and Boston, Chris Fawcett, the VP of Sony's Home Video business, and I were expecting some tough questions about the Blu-ray player market, especially after the announcement of a sub-$140 player from a mass market manufacturer.
Seems appropriate under the circumstances.

Last edited by Kosty; 06-26-2009 at 06:21 PM..
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Old 06-26-2009, 06:23 PM   #6  
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Originally Posted by Kosty View Post
Why should not Sony charge a bit of a premium for their brand name and target a different part of the market than the entry level players?

Thats just sound business judgement.

Its not part of a public promotion of Blu-ray, its a blog with a micro audience of Sony enthusiasts from the Sony Electronics Vice President of Communications- talking about questions

Seems appropriate under the circumstances.
Yes clouding the issue with misinformation is always a good way to do business...
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Old 06-26-2009, 06:51 PM   #7  
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Originally Posted by Loves2Watch View Post
Yes clouding the issue with misinformation is always a good way to do business...
It probably is... for sony.

Im sure they were saying something similiar to justify Bravia markups.
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Old 06-26-2009, 06:55 PM   #8  
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Originally Posted by dangerdoc View Post
So is Sony saying that if you spend less than $300 you won't get a decent picture from BD?

That's a heck of a way to promote BD!
Sams already sells Sony BD players for $228/$248.
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Old 06-26-2009, 07:19 PM   #9  
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Originally Posted by hatt View Post
Sams already sells Sony BD players for $228/$248.
Which is still more than a sub-$140 player.
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Old 06-26-2009, 07:34 PM   #10  
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Which is still more than a sub-$140 player.
And less than $300.
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Old 06-26-2009, 08:25 PM   #11  
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I didn't expect to see sub $150 BD players anytime soon anyway. If a major CEM has a BD player around $150 or lower before the year is out it will either be Samsung, LG, or the new Vizio player.
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Old 06-26-2009, 08:49 PM   #12  
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Doesn't Sony still have a HUGE amount of money to recover from the HDM format battle with Toshiba? Is BD actually profitable for Sony at this point in time?
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Old 06-26-2009, 10:14 PM   #13  
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Originally Posted by The_Omega_Man View Post
Doesn't Sony still have a HUGE amount of money to recover from the HDM format battle with Toshiba? Is BD actually profitable for Sony at this point in time?
That's a good question because we know they are bleeding money with the PS3. How much profit are they pulling in with their SA players? How much profit are they making from Sony produced DVD and BDs? I would guess that their Board of Directors know these answers.
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Old 06-27-2009, 07:31 PM   #14  
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Sams already sells Sony BD players for $228/$248.
yep......right! vizio is a top seller at Sams.
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Old 06-27-2009, 09:18 PM   #15  
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Originally Posted by HD Goofnut View Post
I didn't expect to see sub $150 BD players anytime soon anyway. If a major CEM has a BD player around $150 or lower before the year is out it will either be Samsung, LG, or the new Vizio player.
Samsung LG and Vizio are not major consumer electronic manufacturers?
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