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Will Toshiba EVER make a blu ray player?

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Old 07-09-2008, 12:51 AM   #1  
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Default Will Toshiba EVER make a blu ray player?

Seriously,
I know they are getting all the royalties from dvd at the moment but do you think there might be a chance that they will ever make a blu ray player, one that also plays hd dvd's. If they do Im sure their previous hd dvd owning customers will get one just to keep their hd dvd collections alive so to speak. Thats almost 1 million customers right there isnt it?. It looks like SRT is their last throw of the dice so if it doesnt perform up to their expectations (in sales I mean) what else can the do with the dvd format? Aside from developing another hd format (please god no) they would have to start producing blu ray players wouldnt they?
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Old 07-09-2008, 01:36 AM   #2  
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I hope they do. All of their HD DVD players were very quality, and also very cheap. If they could bring this concept to BD, that would be huge. I'm pretty sure Toshiba is too bitter for that to happen anytime soon though.
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Old 07-09-2008, 02:00 AM   #3  
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IMO: Toshiba is not so much interested in making money with the hardware, which probably doesn't generate huge profits. With huge profits i mean "corporate huge" like 10 mio. or 100 mio. and up profits. If BD (HDM) had started a really huge wave, they would have jumped on the bandwagon by now, as long as hardware prices are still "interesting". But imo the market is too small and they already have to share it with too many competitors.

As a long term strategy for the future, they wanted to continue their successful "profits by royalies" model from DVD with HD DVD, which failed. So now they continue to secure, what they have.

They might simply focus on DVD and maybe improving it. I expect DVDs to be around for a long time, probably until DVD and BD are both replaced by some popular next gen movie delivery system. So imo they will take a long time, until they build a BD player, if ever.

All IMO.
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Old 07-09-2008, 03:14 AM   #4  
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Quote:
Originally Posted by venomxr8 View Post
Seriously,
I know they are getting all the royalties from dvd at the moment but do you think there might be a chance that they will ever make a blu ray player, one that also plays hd dvd's. If they do Im sure their previous hd dvd owning customers will get one just to keep their hd dvd collections alive so to speak. Thats almost 1 million customers right there isnt it?. It looks like SRT is their last throw of the dice so if it doesnt perform up to their expectations (in sales I mean) what else can the do with the dvd format? Aside from developing another hd format (please god no) they would have to start producing blu ray players wouldnt they?
Go to the DVD Forum's website and look up WG-12.
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Old 07-09-2008, 04:26 AM   #5  
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Go to the DVD Forum's website and look up WG-12.
WG-12 Network Applications,
is this in reference to that new dvd-dl logo thats been floating around, sort of a dvd version of bd-live?
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Old 07-09-2008, 04:57 AM   #6  
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Originally Posted by Nikopol View Post
IMO: Toshiba is not so much interested in making money with the hardware, which probably doesn't generate huge profits. With huge profits i mean "corporate huge" like 10 mio. or 100 mio. and up profits. If BD (HDM) had started a really huge wave, they would have jumped on the bandwagon by now, as long as hardware prices are still "interesting". But imo the market is too small and they already have to share it with too many competitors.

As a long term strategy for the future, they wanted to continue their successful "profits by royalies" model from DVD with HD DVD, which failed. So now they continue to secure, what they have.

They might simply focus on DVD and maybe improving it. I expect DVDs to be around for a long time, probably until DVD and BD are both replaced by some popular next gen movie delivery system. So imo they will take a long time, until they build a BD player, if ever.

All IMO.

I agree. Licensing Royalties is where the money is. And Toshiba wanted to keep that cash cow going. Won't happen with HD DVD. But DVD is still a major source of income.
These companies appear to be the major DVD license holders:

Hitachi Ltd., Matsushita Electric Industry Co. Ltd., Mitsubishi Electric Corp., Time Warner Inc., Toshiba Corp. and Victor Company of Japan Ltd.

And I believe Toshiba gets a major share of the royalties generated. But I'm not sure of the percentages.

Anyway, I do not see Toshiba building a Blu-Ray player anytime soon. But as Nikopol said. The market is still too small. If it grows enough Toshiba may jump in and build one.
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Old 07-09-2008, 05:03 AM   #7  
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I am going to predict that Toshiba in fact offers laptops with Blu-ray drives, but never makes a Blu-ray stand alone player. The fierce competition and inclusion of low-cost manufacturers like Funai lock Toshiba out as far as manufacturing players. Toshiba isn't a low-cost manufacturer and can't compete in that regard. The chances Toshiba offers a Funai or Samsung or other OEM player are very slim, the margins are not going to be attractive. Look for Toshiba to go back to focusing on DVD royalties and try to make something out of their new SRT process or whatever it is called.

The way I see it playing out, there are a bunch of manufacturers of Blu-ray players and more are on the way. I do agree that a Blu-ray player like the HD-XA2 would be great, but it couldn't be done profitably since Toshiba isn't a brand consumers are willing to pay a high price for. Denon, Pioneer and a couple of boutique names are going to compete for the high-end market while Funai, Samsung, Oppo, and a few others are going to compete for the budget player market. Look for Sony, Sharp and Panasonic to compete in the middle range where Toshiba would fit but Blu-ray fans resent what Toshiba did by causing the silly format war and the players wouldn't be well received by any group other than HD DVD fans. I hope I am wrong and Toshiba decides to lose another billion by selling Blu-ray players at a huge loss trying to stick it to Panasonic and Sony for stomping Toshiba's butt in the format war.

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Old 07-09-2008, 05:16 AM   #8  
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I'd agree. If Blu-ray catches on as a PC storage medium, which as HD grows its going to have to, to house a decent amount of HD home video etc, their laptops will get left in the past if they stick to just DVD and they will be unable to compete.

As for stand alone players. Blu-ray will have to penetrate into the genuine mass market I think, and through more avenues than just PS3s.

They wouldn't do them for the same low price (in comparison) that they did HD DVD for though, that was a lossleader with the hope and intention of seeing it returned in royalties, much like how Sony sells the PS3 at a loss.
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Old 07-09-2008, 06:30 AM   #9  
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Originally Posted by venomxr8 View Post
WG-12 Network Applications,
is this in reference to that new dvd-dl logo thats been floating around, sort of a dvd version of bd-live?
No - DVD-DLV is a different application.

WG-12 will be like BD Live.
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Old 07-09-2008, 07:21 AM   #10  
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Awaiting: Starship Troopers 3
Do you have any reason to believe this will anything more than the drivel that was "Starship Troopers 2"?

Chris
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Old 07-09-2008, 07:40 AM   #11  
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Do you have any reason to believe this will anything more than the drivel that was "Starship Troopers 2"?

Chris
Let's hope not. I will probably rent the third one first and if it is decent then I will get the boxset of all three movies just to get 1 & 3 as 2 was down right horrible.
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Old 07-09-2008, 08:19 AM   #12  
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I cannot see a company like Toshiba ignoring an impending market but possibly waiting til current updating and programing upgrades are settled a little before introducing any new models to the public, at a competetive prices. I'm sure they will offer previous buyers of their now defunct HD-DVD platform some sort of incentive programs to try to help them......and gain back their Brand confidence and customer base. Remember they are a major player in the HDHT market. This posting is not meant to belittle or demean HDDVD owners I completely understand your fustration and empathize with you.
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Old 07-09-2008, 08:58 AM   #13  
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I hope they do. All of their HD DVD players were very quality, and also very cheap. If they could bring this concept to BD, that would be huge. I'm pretty sure Toshiba is too bitter for that to happen anytime soon though.
All toshiba products are high in quality typically. But let's not forget that they weren't always so inexpensive. The pricing at the holiday season near the end of the war was a cut-throat measure IMO to get more players out there at any cost.
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Old 07-09-2008, 09:16 AM   #14  
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All toshiba products are high in quality typically. But let's not forget that they weren't always so inexpensive. The pricing at the holiday season near the end of the war was a cut-throat measure IMO to get more players out there at any cost.
My two HDTVs are both Toshiba made and have worked impeccably over the last 3 years, even though my 46" is running off of DVI to HDMI.
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Old 07-09-2008, 09:26 AM   #15  
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My two HDTVs are both Toshiba made and have worked impeccably over the last 3 years, even though my 46" is running off of DVI to HDMI.
I had a very large rear projection HDTV from Toshiba before me and the ex split. Unfortunately, I bought it WAAAAAY before HD DVD or BD were on the scene and before HD cable support rolled out in that neighborhood. I never got to see what HD looked like on it.
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