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Toshiba's first showing of SRT receives mocking from journalists "Fanciful nonsense"

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Old 06-17-2008, 12:16 PM   #1  
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Default Toshiba's first showing of SRT receives mocking from journalists "Fanciful nonsense"

http://techdigest.tv/2008/06/toshiba_controv.html

Toshiba controversially announces their new 1080p upscaling technology will rival Blu-ray

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Early June a rumour emerged that Toshiba would be launching a new attack on Sony, via the magic of new 'upscaling' technology. Of course, this is nothing new, with Toshiba themselves working on similar products for "some considerable years, at least 3-5 years", with DVD players, TVs and now laptops containing the upscaling chips, plus with their 'Super-resolution' imagery where SD-content is upscaled via an interpolation algorithm to 1080p.

However, today at a London event, Toshiba formally announced upscaling would be their next plan of attack on Sony, claiming they would be focussing on "taking standard content, and displaying in HD format". This technology, upscaling standard definition content, such as a DVD, to a higher resolution, has long been controversial for not even comparing to the real high-def experience that comes via Blu-ray, or HD DVD.

Toshiba explained to the assembled press at today's event that their technology would "add resolution", and "fill in the gaps", providing stronger colours and clarity where it was missing. They showed two TVs both displaying the same content, one at standard definition, and one using their upscaling device, and whilst the latter did look more impressive, it would pale in comparison if shown next to a true HD source. Which Toshiba obviously didn't do, as they're no longer endorsing HD DVD and will never support Blu-ray.

After receiving some far from publishable questions and insults from the assembled journalists ("fanciable nonsense" was one of the kinder remarks from a journalist during the Q&A session), the representatives, including Emily Shirley, Head of Product Marketing at Toshiba Europe were obviously getting irate. "Blu-ray is only a storage medium", they retorted, explaining it was not the only way to view high-def content on your TV.


Digital downloads are proving to be a lucrative business for all concerned, particularly Microsoft, and it was obvious from today's meeting that Toshiba will be supporting that side of the new format war for the foreseeable future. "The fact that Bill Gates and everyone in the industry is talking about downloads is illustrious", one of the panel members responded with, when asked about the worth of downloads in comparison to Blu-ray, however they hastened to add "we're not necessarily saying anything negative about Blu-ray".

It's unclear as to what products Toshiba will be launching in the next few months with the upscaling chip, however the Qosmio laptops announced today all feature the technology. All eyes will be on the IFA technology show on August 20th in Berlin, where Toshiba is expected to introduce their new Blu-ray 'killer'.
Yeah, it's going from bad to worse for Toshiba. Digital Downloads are headed for a far tougher future than High Def Media.
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Old 06-17-2008, 12:21 PM   #2  
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Originally Posted by dobyblue View Post
http://techdigest.tv/2008/06/toshiba_controv.html

Toshiba controversially announces their new 1080p upscaling technology will rival Blu-ray



Yeah, it's going from bad to worse for Toshiba. Digital Downloads are headed for a far tougher future than High Def Media.


But, but the "eye witness" reports were great up until now.

And still no DVD player huh? Only TVs, huh? Where is the progress? They showed TV's in Jan. Where are those 4Q DVD players at? I sure hope they amount to more than "fanciable nonsense"...

Great find doby.

Cue the Toshiba defense force in 3...2...
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Old 06-17-2008, 12:22 PM   #3  
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Hmmmm, sounds like a failure. Bummer!


Sony probably paid them off.
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Old 06-17-2008, 12:30 PM   #4  
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From the Toshiba PR:

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With the Toshiba upconvert technology on the amazing Qosmio G55-Q802 laptop you can output movies in glorious high-definition on your home entertainment system. This technology can upscale standard-definition video to high-definition*―and breathe new life into your entertainment. So why settle for low resolution any longer?
http://explore.toshiba.com/innovatio...core-processor

Do any laptops come with an UP DVD chip inside of them?

IMO - what was seen was another UP DVD demo and NOT a demo of Super Resolution - which is not mentioned at all in the PR info.

Last edited by Lee Stewart; 06-17-2008 at 12:36 PM..
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Old 06-17-2008, 12:33 PM   #5  
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Quote:
Originally Posted by Lee Stewart View Post
From the Toshiba PR:



Do any laptops come with an UP DVD chip inside of them?

IMO - what was seen was another UP DVD demo and NOT a demo of Super Resolution - which is not mentioned at all in the PR info.
So when are they going to demo their super tech, it is suppose to be shipping to store shelves within months and yet no demos. I'm sure you don't see a problem here but others might.

Toshiba PR
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Old 06-17-2008, 12:33 PM   #6  
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So when are they going to demo their super tech, it is suppose to be shipping to store shelves within months and yet no demos. I'm sure you don't see a problem here but others might.
IFA is August 20th, and CEDIA is about 2 weeks after that.
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Old 06-17-2008, 12:34 PM   #7  
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Quote:
Originally Posted by Lee Stewart View Post
IMO - what was seen was another UP DVD demo and NOT a demo of Super Resolution - which is not mentioned at all in the PR info.
You're right, it was probably their other "new 1080p upscaling technology"

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Old 06-17-2008, 12:35 PM   #8  
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Quote:
Originally Posted by Lee Stewart View Post
IMO - what was seen was another UP DVD demo and NOT a demo of Super Resolution - which is not mentioned at all in the PR info.
Seriously? Let me show you the most pertinent portion in case you missed it:

Quote:
They showed two TVs both displaying the same content, one at standard definition, and one using their upscaling device, and whilst the latter did look more impressive, it would pale in comparison if shown next to a true HD source. Which Toshiba obviously didn't do, as they're no longer endorsing HD DVD and will never support Blu-ray.

After receiving some far from publishable questions and insults from the assembled journalists ("fanciable nonsense" was one of the kinder remarks from a journalist during the Q&A session), the representatives, including Emily Shirley, Head of Product Marketing at Toshiba Europe were obviously getting irate.
How does this then bode well for a DVD player???
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Old 06-17-2008, 12:35 PM   #9  
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Quote:
Originally Posted by Lee Stewart View Post
IFA is August 20th, and CEDIA is about 2 weeks after that.
After that comes and goes and people are still unimpressed, then what?

Edit: Do you think Toshiba will demo SRT next to HDM? And if not, why?
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Old 06-17-2008, 12:37 PM   #10  
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Quote:
Originally Posted by Lee Stewart View Post
From the Toshiba PR:



Do any laptops come with an UP DVD chip inside of them?

IMO - what was seen was another UP DVD demo and NOT a demo of Super Resolution - which is not mentioned at all in the PR info.
So you believe then that Toshiba lied to the press intentionally? Why would they play up a whole song and dance about SRT killing BD and making comments about "their technology would "add resolution", and "fill in the gaps", providing stronger colours and clarity where it was missing" and then play a clip that was completely unrelated? Let alone that they are trying to play up this great technology to the press and failing utterly. So either Toshiba is seriously over stating the effect of this, or they are simply lying to everyone and saying it's SRT when it's not.... Which is it?
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Old 06-17-2008, 12:37 PM   #11  
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Originally Posted by bmore View Post
Seriously? Let me show you the most pertinent portion in case you missed it:

How does this then bode well for a DVD player???
The DVD player is supposed to use the Cell BE . . . NOT the SpursEngine.
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Old 06-17-2008, 12:37 PM   #12  
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Quote:
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IFA is August 20th, and CEDIA is about 2 weeks after that.
"Just wait"....for more insults and irrate Toshiba PR representatives.

But, but, bluray is only a storage medium.

The hypocrisy of Toshiba is amazing. Now I see where you get it from Lee. Did they even have a burial service for HD DVD? Or did they just burn it from the annals of their corporate history?? This company did produce a "storage medium" at one point too, right???
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Old 06-17-2008, 12:38 PM   #13  
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Originally Posted by hatt View Post
After that comes and goes and people are still unimpressed, then what?
Did they show a SR DVD player with a Cell BE in it?

Or did they show a laptop with a SpursEngine in it?
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Old 06-17-2008, 12:39 PM   #14  
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Quote:
Originally Posted by Lee Stewart View Post
Did they show a SR DVD player with a Cell BE in it?

Or did they show a laptop with a SpursEngine in it?
Doesn't matter. The engine doing the work has little to do with the end product, only the amount of time it takes to get there.
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Old 06-17-2008, 12:39 PM   #15  
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Quote:
Originally Posted by Lee Stewart View Post
The DVD player is supposed to use the Cell BE . . . NOT the SpursEngine.
Oh, OK. Thats makes everything much better.

Maybe next time they can actually compare it to an HD source???

Since that is what they are aiming to take away marketshare from??

I could compare a $30 upconverting player and say it looks better than a non-upconverting player...but where is the comparison to HD???
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