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BD Live launch starts with a whisper

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Old 04-10-2008, 11:14 PM   #1  
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Arrow BD Live launch starts with a whisper

BD Live launch starts with a whisper

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Sony tests waters before bulking up promotional efforts
By Susanne Ault -- Video Business, 4/10/2008
APRIL 10 | Sony Pictures Home Entertainment is going to market its first BD Live, Web-enabled features slowly.

The studio makes little mention of BD Live in TV ads or newspaper circulars for April 8 Blu-ray Disc releases Walk Hard and The Sixth Day, its first with Web connectivity features. But that’s the point, according to the studio, as it gathers feedback from customers in order to refine future Web extras and promotional strategies.

“It hasn’t been overly publicized,” said Rich Marty, Sony VP of new business development. “These early titles will let us gauge what consumers are downloading, what kind of volume there is. That will help us figure out what to plan on upcoming titles.”

Marty noted that Sony did launch a BD Live micro Web site on April 8 at www.sonypictures.com/homevideo/bdlive. For now, the site mainly offers a basic explanation for BD Live, telling visitors they can refresh Blu-ray titles with downloaded content.

Sony is gradually ramping up the complexity of BD Live features. Walk Hard offers three featurettes that can be downloaded from the PS3 BD Live network. Sony’s June 17 Men in Black release will offer more advanced peer-to-peer online gaming.

“This summer, we will scale up marketing of BD Live and incorporate it into title promotions,” said Marty. “We’ll also make BD Live a stronger presence on the title menu. We’ll further develop how we can include the hardware companies and retailers.”

BD Live began to trickle out on titles such as Lionsgate’s January releases War and Saw IV, but no hardware device could handle the technology until Sony made available a BD Live firmware upgrade for PlayStation 3 on March 25. PS3 is still the only machine that can play BD Live features.

Nevertheless, studios are counting on the technology to enhance the fan experience and add value with such features as extras that weren’t finished in time to slot into the mastering of the physical Blu-ray disc.

“The Walk Hard featurettes are the perfect example of adding additional content after the” production of the disc, said Marty. “The great thing about this is that it’s a unique ability to extend the relationship with consumers.”
http://www.videobusiness.com/article/CA6550486.html
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Old 04-11-2008, 01:53 AM   #2  
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BD live is a nice addition to the format, but I don't see it being a main selling point for a consumer to buy into HDM anyway. It's just kind of an extra perk that some people can take advantage of if they want to figure it out.

Most people buy movies to watch movies.

I don't understand why they would be keeping it kind of "hush hush" right now though. I guess it's because only PS3s can take advantage of the features. Maybe their embarassed.

Last edited by anythingwt; 04-11-2008 at 01:56 AM..
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Old 04-11-2008, 03:27 AM   #3  
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BDLive doesn't hold any interest for me, and I'm sure many others feel the same. Still I supose BD had to equal HD-DVD or there would have been loud complainers.
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Old 04-11-2008, 05:26 AM   #4  
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I think rather than say it doesn't interest/excite me, I'll say BD-Live's present implementations don't excite me. I won't deny that there is the scope for pretty much anything to come of it in the future.
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Old 04-11-2008, 10:20 AM   #5  
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Quote:
Originally Posted by MikeRox View Post
I think rather than say it doesn't interest/excite me, I'll say BD-Live's present implementations don't excite me. I won't deny that there is the scope for pretty much anything to come of it in the future.
+1000

I know some people here say they don't care about Web Interactivity, but that is in it's present state which is limited so far.

I think there will be a lot of good stuff to come from this. The studios just need time to work with it to think of/create compelling new uses for it. I think the studios (and me) think this could be the future "WOW" thing about HDM to get people interested.

Time will tell.
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Old 04-11-2008, 10:34 AM   #6  
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Then what would you guys suggest could come of it that will be worthwhile?
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Old 04-11-2008, 10:42 AM   #7  
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Originally Posted by iDarren View Post
Then what would you guys suggest could come of it that will be worthwhile?
What would you like to see for a use?
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Old 04-11-2008, 10:42 AM   #8  
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Quote:
Originally Posted by iDarren View Post
Then what would you guys suggest could come of it that will be worthwhile?
I can't answer that question with anything other than, I'll know it when I see it. I'm sure the studios will start playing around with some new ideas at some point.
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Old 04-11-2008, 10:43 AM   #9  
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Originally Posted by iDarren View Post
Then what would you guys suggest could come of it that will be worthwhile?
A big start would be having it available on all new content, or at least most of it. And features that are easy to understand, and easy to use is a big plus for people.
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Old 04-11-2008, 10:47 AM   #10  
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Downloading additional audio tracks or subtitles would be a useful feature. I don't think the specs support this though.
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Old 04-11-2008, 10:48 AM   #11  
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I never connected my HD DVD players to the internet and don't recall any discussion of the internet interactive features used with HD DVD. I can't envision anything that will be of any interest to me but if something does happen and we all want to use the ability, I am ready. I am not going to hold my breath.

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Old 04-11-2008, 10:50 AM   #12  
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Found this yesterday over at you know where.
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NetBlender has announced that they have developed software that connects BD-Live Blu-ray players (such as the Sony PlayStation 3) to Apple's iPhone and iPod Touch. The software, which has been named "BD Touch", makes use of the network connections of both devices, and allows them to share data.

Examples of how this technology could possible be implemented are:

Pushing digital copies of movies to an iPhone from the Blu-ray disc menu.
Automatically cataloguing a viewer's Blu-ray disc collection and providing movie suggestions
Displaying trivia and extra information about a movie in sync with the movie's playback
Turning existing Blu-ray discs into games that use the iPhone as the game controller

John Harrington, NetBlender CEO commented, "Having spent the past decade building interactive video products we are thrilled to bring together two of the most interactive consumer products ever created with BD Touch. We began R&D on integrating the two devices right after I experienced the iPhone Multi-Touch interface for the first time."

NetBlender has released a SDK for BD Touch, which includes the complete specification for sending and receiving data between a BD Touch compatible Blu-Ray disc and an iPhone or iPod Touch. This was done to hope spur creativity among developers, and encourage use of the connection software.
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Old 04-11-2008, 10:50 AM   #13  
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Originally Posted by Lee Stewart View Post
What would you like to see for a use?
It's not so much what I would like to see as what I don't want to see.

I don't want to see features that IMO should have been on the disk being placed online.
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Old 04-11-2008, 10:52 AM   #14  
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Quote:
Originally Posted by iDarren View Post
BDLive doesn't hold any interest for me, and I'm sure many others feel the same. Still I supose BD had to equal HD-DVD or there would have been loud complainers.
I agree 100%.

Its more of a spec touting feature then anything truly useful. Steaming trailers if about all I think its good for. So I'm not surprised there isnt a huge marketing blitz.
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Old 04-11-2008, 10:55 AM   #15  
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Quote:
Originally Posted by iDarren View Post
It's not so much what I would like to see as what I don't want to see.

I don't want to see features that IMO should have been on the disk being placed online.
So what happens when a documentary or an interview is done 1year after the release, with the movies cast/crew/director/whatever.

Then you could play a movie you haven't watched for some time and maybe a "attention getter" would notify you that there is now additional added "content" about the movie.

Would you like that?

As opposed to 4 years after the release - do another release including all what was not availble at the time of the release because it didn't exist. (The old double dip )
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