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The New Nielsen Pie Chart

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Old 03-29-2008, 06:40 AM   #1
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Arrow The New Nielsen Pie Chart

Here is the new Nielsen pie chart that is going to track the sales volume of the top 20 DVD's sold versus the top 20 BD's sold:



OBTW - Nielsen doesn't track Wal-Mart - the largest seller of DVD's in the world and usually does between 30% and 40% of DVD's total volume.
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Old 03-29-2008, 06:55 AM   #2
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Not only do I like that it's really showing BDs growth, IT"S PAC-MAN!!!!!!!!!
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Old 03-29-2008, 07:08 AM   #3
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omg Blu-ray is soooo doomed! It's lost to DVD every single week for the past year... surely the BDA will eventually see sense and just pull the plug?
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Old 03-29-2008, 07:20 AM   #4
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Quote:
Originally Posted by MikeRox View Post
omg Blu-ray is soooo doomed! It's lost to DVD every single week for the past year... surely the BDA will eventually see sense and just pull the plug?
Hehehehe . . . .

What happens when one of those blockbuster movies (or 2) hits the chart . . . the 2 sell 15 million on DVD while the BD sells 100,000 each.
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Old 03-29-2008, 08:13 AM   #5
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So since it does not include Walmart, it would be more like 99.6 to .4 (if my math is right). I would like HDM to succeed, just not so much Bluray. Let's start a pettition for Tosh to bring HD DVD back! lol
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Old 03-29-2008, 08:14 AM   #6
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So since it does not include Walmart, it would be more like 99.6 to .4 (if my math is right). I would like HDM to succeed, just not so much Bluray. Let's start a pettition for Tosh to bring HD DVD back! lol

Your timing could not be any worse!

They disolved the HD DVD PG yesterday
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Old 03-29-2008, 08:17 AM   #7
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Quote:
Originally Posted by Recherché View Post
So since it does not include Walmart, it would be more like 99.6 to .4 (if my math is right). I would like HDM to succeed, just not so much Bluray. Let's start a pettition for Tosh to bring HD DVD back! lol
Don't forget that this is just for the "top 20", many of the films walmart sells on DVD would not come under that umbrella.
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Old 03-29-2008, 08:18 AM   #8
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Quote:
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Don't forget that this is just for the "top 20", many of the films walmart sells on DVD would not come under that umbrella.
Ah no . . . WM IS the place that people go to shop for D/D movies on DVD because of their very low prices. And they have DVD in all of their 6500+ stores in the USA.
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Old 03-29-2008, 08:50 AM   #9
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Quote:
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Your timing could not be any worse!

They disolved the HD DVD PG yesterday
We don't need 'em. Their just as useful today as they were the 2+ years prior to yesterday.
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Old 03-29-2008, 08:50 AM   #10
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Now be aware this thread will probably peeve JasonR "Mr. FUD stomper" and cause him to post as he calls it drivel in response to this blatant example of posting facts, he really seems to hate facts and loves drivel!
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Old 03-29-2008, 08:59 AM   #11
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6% looks good to me. Especially when you factor in the HDF position of HDM is <1% of the market.
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Old 03-29-2008, 09:06 AM   #12
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Default Posted from Highdefdigest:

The numbers are what they are. Plain and simple. Just because they are not what you would like them to be doesn't make them bad. It just makes them real.

The less than 1% number in 2007 is not a false number. In the U.S. there were 1.7 billion DVD discs sold in 2007. There were around 5 million BR discs sold. Do the math.

In 2007 DVD generated $23.7 billion in revenue. HDM (B+R) generated $300 million. Do the math.

But that was last year. We are now in 2008. If DVD sales fall a bit as projected to let's say 1.5 billion optical discs sold that means BR discs would have to sell 150 million discs to hit the 10% market share number. Is that going to happen? Most projections I have seen peg BR sales around 15 million. Or 1% of total optical discs.

That's about as good as it is going to get in 2008. Around 1%. Give or take a 1/10% or two.

The numbers do not lie. Nothing wrong with enthusiasm but that doesn't sell discs in the mass market.

The trend I see now is talking in percentage sales of day and date. Percentages work great when the numbers are low. Day and date sales for the top 20 titles last week came in at 6% for HDM. As a result some people are posting that HDM is now 6% of the optical disc market. That's ignorance. That's like playing a football game and only keeping score for 10 seconds. For HDM to have a 6% market share in 2008 HDM would have to sell 90 million discs. That's just not going to happen. More like 15 million discs for HDM in 2008 which equals a 1% market share for optical discs - again give or take a 1/10% or two.

The numbers are what they are. And they never lie in the aggregate. They can't. They can be spun by slicing and dicing the aggregate. Which is what we are seeing now. Nothing wrong with that. It just needs to be understood.

Good point
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Old 03-29-2008, 09:24 AM   #13
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No kidding BD isn't going to sell much if you factor in the vast number of DVD titles. How well BD compares to DVD with titles that both have would seem to me to be a better indicator of BD performance or lack of.
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Old 03-29-2008, 09:28 AM   #14
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This chart doesn't include the Blu-Rays sold by WallyWorld either. Of course since the end of the format war the number of titls the local WM stocks is less than 20, lol.
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Old 03-29-2008, 09:30 AM   #15
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94:6

It begins. Pac mans mouth will slowly grow wider and wider till he doesnt have a jaw.
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