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Study: New HDTV Owners Lean to HD DVD

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Old 12-11-2007, 06:30 AM   #1  
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Default Study: New HDTV Owners Lean to HD DVD

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Washington, D.C. (December 11, 2007) -- Almost one-third of non-HDTV households are interested in buying a high-def set in the next six months.

That's according to a new study from The Diffusion Group.

The research firm adds that the wave of new high-def buyers could bring to shore more HD DVD owners as well.

The company asked "HDTV Intenders" -- people interested in buying a high-def set -- if they were likely to buy a high-def DVD player. Among those who said yes, 43 percent said HD DVD would be their likely choice while 27 percent said Blu-ray.

Thirty percent said they were not decided which high-def DVD player they would buy.
http://www.tvpredictions.com/diffusion121107.htm

Thought we could use some different topics. The favor isn't that big, but that 30% could cause a good swing.
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Old 12-11-2007, 06:33 AM   #2  
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Just as it should be. After you spend 1500.00 - 2000.00 on a TV, the HD-DVD player is a bargain/no-brainer.
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Old 12-11-2007, 06:43 AM   #3  
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The Diffusion Group said the HDTV Intenders tend to be younger, more ethnically diverse and have lower annual incomes than current high-def owners.With HD DVD player prices now starting under $200 -- around $100 less than the least expensive Blu-ray player (Samsung's Blu-ray is $269 today at Amazon.com) -- the lower HD DVD price could appeal to the lower-income group.

“The next wave of buyers is comprised of early mass-market consumers, a much larger segment with a focus on practical considerations such as price. It is TDG’s opinion that the format which can best address the needs of mainstream consumers will emerge as the winner of this format war," said Michael Greeson, president and principal analyst with The Diffusion Group.

Despite the study's conclusions, however, it's arguable that many prospective high-def owners are aware of the differences between HD DVD and Blu-ray, including price and features.
Previous studies by other companies have indicated that most consumers have never even heard of Blu-ray and HD DVD, or the high-def DVD format war.
Well, i sure do hope that the HiDef market is moving towards mainstream, but this could be for HDTVs only. HDM still has a long way to go. I think i agree with the paragraph about most people not knowing (or caring) about HDM.
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Old 12-11-2007, 06:45 AM   #4  
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The only problem with this is that many of the CE's supporting blu-ray are going to be offering rebates when someone buys an HDTV and same brand BD player in the run up to christmas.

This is where BD's CE support card will really be played.

As so many have become blu-ray supporters by default with the ps3, how many do you think will do the same when offered a free BD player

$99 is still expensive compared to FREE
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Old 12-11-2007, 06:52 AM   #5  
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Originally Posted by hippy fascist View Post
The only problem with this is that many of the CE's supporting blu-ray are going to be offering rebates when someone buys an HDTV and same brand BD player in the run up to christmas.

This is where BD's CE support card will really be played.

As so many have become blu-ray supporters by default with the ps3, how many do you think will do the same when offered a free BD player

$99 is still expensive compared to FREE
I've seen them, they're not really free, just discounted. Toshiba has bundled the A2 with it's HDTVs just in the last couple months too (saw an ad at bestbuy for them a while back).

Price is always a consideration, this is one of the reasons why Vizio is the #1 selling HDTV brand in America. (I prefer Samsung myself).

At some point there's going to be an explosion in sales. It's just a matter of when. If Wal-Mart's secret sale was any indication then I'd guess when HD-DVD players reach the $100.00 to $150.00 mark it will happen.
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Old 12-11-2007, 07:03 AM   #6  
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It's good to hear people would rather buy into HD DVD. Once HD DVD sells over 1.5 million SAL players in the USA, CE companies & studios will think really want to tap into that market with their products.
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Old 12-11-2007, 10:45 AM   #7  
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Originally Posted by DKwhite View Post
Just as it should be. After you spend 1500.00 - 2000.00 on a TV, the HD-DVD player is a bargain/no-brainer.
More like $500-$700 for an HDTV. They aren't just for high-end buyers anymore.
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Old 12-11-2007, 10:49 AM   #8  
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Little follow up with 2 more articles on the study:

Research firm says HD DVD sales will rise

http://www.tgdaily.com/content/view/35221/113/



BusinessWeek Says Blu-ray Ahead; Analysts Predict HD DVD FTW

http://gizmodo.com/gadgets/format-wa...ftw-332434.php


Quote:
The most immediate wave, which is expected to be exhausted by early 2008, is comprised of the remaining early adopters who...show a preference for Blu-ray. The second (and more sizable) wave will consist of early mass-market consumers who, while less enthusiastic about technology per se and very price sensitive, are more likely to favor HD DVD.
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Old 12-11-2007, 10:53 AM   #9  
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I like the results of that survey.

I'm curious as to why the respondents prefer HD DVD over Blu-ray, and how much the association of the HD DVD name to HDTV has to do with it?
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Old 12-11-2007, 11:27 AM   #10  
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This shows that the millions sony has spent hyping BR have gone mostly to deaf ears.

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I'm curious as to why the respondents prefer HD DVD over Blu-ray, and how much the association of the HD DVD name to HDTV has to do with it?
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Old 12-11-2007, 01:36 PM   #11  
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HD DVD is the logical choice for an HDTV.
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Old 12-11-2007, 02:28 PM   #12  
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Quote:
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HD DVD is the logical choice for an HDTV.
Yeah, HD DVD is also the logical choice to succeed DVD.

A practical solution in a practical world.
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Old 12-11-2007, 03:15 PM   #13  
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Yeah, HD DVD is also the logical choice to succeed DVD.

A practical solution in a practical world.
True that
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Old 12-11-2007, 03:35 PM   #14  
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Quote:
Originally Posted by MidnightWatche View Post
HD DVD is the logical choice for an HDTV.
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Old 12-11-2007, 05:12 PM   #15  
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Don't mean to be a downer, but did the people surveyed understand what they were answering? I have several friends that think they have HDDVD, because they have an upconvert dvd player. I also see store ads for "HD-DVD player only $79" etc, which turns out to be upconverting players.

There is a lot of confusion out there.

You can certainly take away from this that Blu-Ray is considered expensive though...
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