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Hollywood doesn't really want you to buy Ultra HD Blu-ray Discs

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Old 02-20-2018, 12:08 PM   #1  
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Exclamation Hollywood doesn't really want you to buy Ultra HD Blu-ray Discs

Hollywood doesn't really want you to buy Ultra HD Blu-ray Discs

They'd rather have you buy something else.

Hollywood historically has a notoriously difficult relationship with new media. The studios spent years fighting videotape before they embraced it and went on to grow it to such a level that it exceeded their theatrical business. The studios may have fought even harder against online distribution of movies, perhaps understandably, although (with the file size of video far greater than that of audio, especially for full-length films) it took the movie industry less time to adapt than the music industry. It's hard to pin an exact year on it but Hollywood's embracing of "digital" distribution came well after the establishment of DVD and Blu-ray Disc. That the balance has now shifted in favor of online distribution and Hollywood's love affair with physical media is over is perhaps nowhere more visible than with 4K movies. How so?

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Old 02-20-2018, 01:28 PM   #2  
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A very misleading article, to say the least. Those "ominous signs" didn't start in 2018 with early digital release. That's been going on for 2-3 years now, in an effort to encourage people to buy the digital version.

Even though most discs don't have Dolby Vision, they are still superior to the DV digital version because of the much higher bit rate. Furthermore, on higher end TVs the difference between HDR10 and DV is neglible, if it evens exists. The DV dynamic layer is only employed if the TV's specs are subpar to the encoded content.

As for prices, they are very reasonable considering you also get the Blu-ray plus the digital version as well. Cherry picking Warner's relatively high catalog prices is very misleading. Most UHD purchases, value-wise, are frankly a bargain compared to its digital counterpart.

But...it should be a good read for the digital fanboys. However, last I checked, even digital sell-through sales are showing signs of peaking.
It's not just physical, it's ALL sell-through sales that studios are worried about. And my bet is that they are more worried about the future of digital sell-through than they are of physical, as it seems to be underperforming to a far greater extent.
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Old 02-20-2018, 10:56 PM   #3  
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He brought up some good points and he "fudged" the truth as you pointed out Bruce. But most of all, he raised some good questions - like why didn't the 4K UHD BD of BLADE RUNNER 2049 include Dolby Vision? And why are so many new titles missing 4K UHD BD releases?

We all know Hollywood is very slow to make changes . . . unless . . . they see a big profit margin. And unfortunately 4K UHD BD doesn't fulfill that goal. Everyone in the industry got very comfortable working in HD. But when 3D for the home failed the OEMs thrust 4K/UHD on consumers. This forced Hollywood to "catchup" to the hardware.

Working in 4K is very expensive. That is why most Digital Intermediates are 2K. This was one point the author of the article missed - that the lion's share of 4K UHD BDs use a 2K DI. There is a noticeable difference between a 4K DI transfer and a 2K DI transfer - with a high quality display.

IMO - 4K UHD BD is pushing the limits of BD especially with a 3 layer disc. I can't imagine what the discard rate is for such pressings. I speculate up to 30%.

I guess the biggest surprise of all is the "meh" attitude that Sony has about 4K UHD BD.
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Old 02-21-2018, 12:50 PM   #4  
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But the jist of it is that Hollywood wants you to buy something. Whether your preference is physical or digital, DVD, BD or UHD, it doesn't make much difference to them. They just want people to want to own movies rather than stream them off Netflix or Amazon. That's where it does make a lot of difference to them. The rent vs. buy, not physical vs. digital. Although they would prefer more digital over physical, they realize the ownership model is becoming more collector oriented and most collectors will probably prefer physical.

So that's where the article was misleading most of all. Hollywood want you to buy movies. Period.
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Old 05-26-2018, 05:47 AM   #5  
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I feel Hollywood is not really giving this expensive "premo" format the gold standard treatment it demands.
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