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Warner now bundling DVDs and UV Copies with every TV on BD Release - Uh oh

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Old 06-09-2012, 10:25 AM   #1
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Default Warner now bundling DVDs and UV Copies with every TV on BD Release - Uh oh

Man, this is tarting to get sad.

Warner now has to bundle DVDs and UV Copies with each Blu-ray on TV Release. What next?

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Old 06-09-2012, 10:40 AM   #2
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Man, this is tarting to get sad.

Warner now has to bundle DVDs and UV Copies with each Blu-ray on TV Release. What next?

It looks like that's the direction they're going. True Blood season 4 was released (by HBO but I think they follow along with Warner's packaging plans) as a combo BD+DVD without a BD only version but with a DVD version.


Warner has only released two TV shows so far this year (not including HBO), but most of the TV on BD gets released in the fall so we'll see by then what's going on. But I'm sure they'll keep the DVD only version as an alternate SKU.
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Old 06-09-2012, 10:47 AM   #3
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It looks like that's the direction they're going. True Blood season 4 was released (by HBO but I think they follow along with Warner's packaging plans) as a combo BD+DVD without a BD only version but with a DVD version.


Warner has only released two TV shows so far this year (not including HBO), but most of the TV on BD gets released in the fall so we'll see by then what's going on. But I'm sure they'll keep the DVD only version as an alternate SKU.
All of Warners announced TV on BDs have this model:
2 Broke Girls
Person of Interest
Big Bang Theory
etc.
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Old 06-09-2012, 10:49 AM   #4
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Speaking of combos, of the top 30 box office titles released this year (over $50 million box office) 24 of them are not available in a Blu-ray only version (not including any store exclusives). So for 80% of the top titles, in order to buy the Blu-ray, you have to buy the DVD too.

Last year at this time it was only 12 of the 26 titles over $50 million (18 of the 26 were combos, but six had a BD-only version too), less than 1/2. The trend is clearly going all combo. The funny thing is, there is always a DVD-only version. This year only 2 of the 26 combos had a BD-only version available (again, not counting store exclusives).

So we're at the point now where the vast majority of releases are either combos or DVDs. Blu-ray only titles are being left out in the cold.

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Old 06-09-2012, 10:50 AM   #5
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All of Warners announced TV on BDs have this model:
2 Broke Girls
Person of Interest
Big Bang Theory
etc.
Thanks. I haven't checked upcoming specs. I guess they are going this route. Sure not a good sign.
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Old 06-09-2012, 11:02 AM   #6
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Speaking of combos, of the top 30 box office titles released this year (over $50 million box office) 24 of them are not available in a Blu-ray only version (not including any store exclusives). So for 80% of the top titles, in order to buy the Blu-ray, you have to buy the DVD too.

Last year at this time it was only 12 of the 26 titles over $50 million (18 of the 26 were combos, but they had a BD-only version too), less than 1/2. The trend is clearly going all combo. The funny thing is, there is always a DVD-only version. This year only 2 of the 26 combos had a BD-only version available (again, not counting store exclusives).

So we're at the point now where the vast majority of releases are either combos or DVDs. Blu-ray only titles are being left out in the cold.
Wow. That really shows you how desperate studios are to cram everything they can into the Blu-ray SKU to get it sold.
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Old 06-09-2012, 11:03 AM   #7
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Thanks. I haven't checked upcoming specs. I guess they are going this route. Sure not a good sign.
Looks like everything coming out has both the DVD and UV Codes.

Some TV on DVD will have the UV codes (though it may not be announced or even promoted).
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Old 06-09-2012, 01:37 PM   #8
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What's desperate again about the studios reducing skus by having more combo versions now that Blu-ray marketshare is reaching the point that its more of a viable option?
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Old 06-09-2012, 01:54 PM   #9
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What's desperate again about the studios reducing skus by having more combo versions now that Blu-ray marketshare is reaching the point that its more of a viable option?
There is still a DVD set coming out.

How is this reducing anything?
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Old 06-09-2012, 02:55 PM   #10
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There is still a DVD set coming out.

How is this reducing anything?
The combo set can be held on the shelves longer and can satisfy both the DVD and Blu-ray owner markets.

They can reduce the number of DVD only skus produced and shipped forward to retail to an amount that can be projected to sell through in the first 4-8 weeks of release. The single combo sku can shipped in greater numbers and be left for evergreen retail inventory as one sku to stock.

If demand is greater than projected the combo sku still satisfies both user bases as well.
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Old 06-09-2012, 03:19 PM   #11
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So just making stuff up again?
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Old 06-09-2012, 03:58 PM   #12
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What's desperate again about the studios reducing skus by having more combo versions now that Blu-ray marketshare is reaching the point that its more of a viable option?
It's desperate because they know Bluray will never sell on its own. So they combo it. Not hard to understand. But like I said. You will never admit the problems. I'm sure you see this as great news for Bluray and a solid sign that the format is performing just as expected! LOL!
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Old 06-09-2012, 04:25 PM   #13
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It's desperate because they know Bluray will never sell on its own. So they combo it. Not hard to understand. But like I said. You will never admit the problems. I'm sure you see this as great news for Bluray and a solid sign that the format is performing just as expected! LOL!
Pretty much.

This is another sign that Blu-ray is failing an needs DVDs just to keep the SKU on the shelf.

What DVD owner would pay more money for useless Blu-ray discs and a case that doesn't match the previous Seasons? Just beyond stupid.
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Old 06-09-2012, 04:35 PM   #14
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Pretty much.

This is another sign that Blu-ray is failing an needs DVDs just to keep the SKU on the shelf.

What DVD owner would pay more money for useless Blu-ray discs and a case that doesn't match the previous Seasons? Just beyond stupid.
The one that really wants the show/movie and doesn't have a choice. And for that customer it devalues the Bluray disc as they see it as free with the DVD they wanted.
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Old 06-10-2012, 03:22 PM   #15
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The combo set can be held on the shelves longer and can satisfy both the DVD and Blu-ray owner markets.

They can reduce the number of DVD only skus produced and shipped forward to retail to an amount that can be projected to sell through in the first 4-8 weeks of release. The single combo sku can shipped in greater numbers and be left for evergreen retail inventory as one sku to stock.

If demand is greater than projected the combo sku still satisfies both user bases as well.
The studios are long way from even thinking about eliminating the DVD only SKU on TV shows. That's one of many areas where Blu-ray is sorely behind. Out of every 10 TV shows get released on DVD, only one makes it to Blu-ray. Your theory that studios would short sell the DVD SKU over 4-8 weeks and go OOP while only the combo is available after that is just wishful thinking. DVD is still their cash cow, especially TV on DVD. Besides, given the price depreciation on TV shows, it wouldn't be very profitable to sell 12 disc combos with bulky packaging that end up selling for less than $20.

Most likely the reasoning behind converting the BD-only SKU into a combo SKU, is the same reason behind new release SKUs: to use DVD to help stimulate Blu-ray sales.
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