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Optical (Blu-ray/DVD) and Digital (EST/UV) Sales Thread

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Old 01-01-2012, 11:12 PM   #796  
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So, getting apples compared with apples again,

1) what are the totals for Blu-ray without the PS3?

2) what would be the approximate total for DVD including the PS2? (through through mid-year 2002)
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Old 01-01-2012, 11:14 PM   #797  
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Quote:
Originally Posted by bruceames View Post
Funny that in the DVD player chart, by the time we get to 2010, Q4 sales are not much more than they are any other time of year. DVD players have pretty much ceased to be a gift. But the jumps in Q4 2000 and 2001, wow.

I think that was when the Coby players hit under $50 price points.

The year after is also where DVD sell through accelerates as software movie sales lag hardware sales.
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Old 01-01-2012, 11:16 PM   #798  
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Old 01-01-2012, 11:19 PM   #799  
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Quote:
Originally Posted by bruceames View Post
So, getting apples compared with apples again,

1) what are the totals for Blu-ray without the PS3?

2) what would be the approximate total for DVD including the PS2? (through through mid-year 2002)

I am not sure .

I will probably get that Blu-ray set top data from the CEA or NPD at CES 2012. I'll try to see what I can get.

Can someone figure it out from the reported DEG data subtracting out PS3s from the or does the Blu-ray household calculation factor that combines Blu-ray and PS3 players minus duplicate households make that impossible?
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Old 01-01-2012, 11:25 PM   #800  
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Quote:
Originally Posted by Kosty View Post
I think that was when the Coby players hit under $50 price points.

The year after is also where DVD sell through accelerates as software movie sales lag hardware sales.
I'm sure the PS2 didn't hurt either. It sold gobs of units in the first 3-4 years or so. Even if the attach rate was only 5%, it's a huge boost.

I wonder if there's a year by year PS2 sales chart for the U.S. floating around in cyberspace.
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Old 01-01-2012, 11:28 PM   #801  
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Hey thanks Kosty. This is the best data I have ever seen you post. Thanks again!!!

Quote:
Originally Posted by Kosty View Post
I think this is Rentrak data as well for OD that also includes VHS DVD and Blu-ray and HD DVD .

Code:
Year	Rental Spending	Sell-Through Spending	Total Spending
1981	$0.20 	$0.20 	$0.40 
1982	$0.30 	$0.30 	$0.60 
1983	$0.70 	$0.30 	$1.00 
1984	$1.20 	$0.40 	$1.60 
1985	$2.10 	$0.60 	$2.70 
1986	$3.00 	$0.90 	$3.90 
1987	$3.90 	$1.00 	$4.90 
1988	$4.70 	$1.70 	$6.40 
1989	$5.50 	$2.20 	$7.70 
1990	$6.30 	$2.70 	$9.00 
1991	$6.40 	$2.80 	$9.20 
1992	$7.00 	$2.90 	$9.90 
1993	$7.20 	$3.00 	$10.20 
1994	$7.50 	$4.00 	$11.50 
1995	$7.00 	$4.60 	$11.60 
1996	$7.10 	$5.20 	$12.30 
1997	$7.30 	$5.30 	$12.60 
1998	$7.60 	$5.60 	$13.20 
1999	$8.00 	$5.50 	$13.50 
2000	$8.20 	$7.30 	$15.50 
2001	$8.60 	$8.80 	$17.40 
2002	$8.40 	$10.60 	$19.00 
2003	$8.30 	$12.70 	$21.00 
2004	$7.80 	$14.10 	$21.90 
2005	$7.60 	$13.90 	$21.50 
2006	$7.50 	$13.90 	$21.40 
2007	$7.20 	$13.40 	$20.60 
2008	$6.90 	$12.40 	$19.30 
2009	$6.50 	$10.90 	$17.40 
2010	$6.20 	$10.00 	$16.20
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Old 01-01-2012, 11:31 PM   #802  
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Quote:
Originally Posted by Kosty View Post
I think that was when the Coby players hit under $50 price points.

The year after is also where DVD sell through accelerates as software movie sales lag hardware sales.
Now days Sony BD players are under $60. They had a store full of them a couple days before Christmas. Even at costco they had streaming wireless for under $80 before Black Friday. They are a cheap item now days especially with inflation adjusted.
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Old 01-02-2012, 02:39 AM   #803  
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Some of the things to look for next year is the base rate of routine sales for Blu-ray without any big releases in the Q1 Q2 Q3 period and how high the first couple weeks of bigger releases like Twilight: Breaking Dawn will be for Blu-ray revenues and Blu-ray revenue and unit marketshare and title marketshare.

Those are the kind of thing that will be effected by the increase in Blu-ray hardware owners and increased Blu-ray household penetration or promotional incidents like the POTC4 Disney Blu-ray combo only strategy with DVD only delay. Catalog Blu-ray sales and more inventory of Blu-ray titles should also be a result of a larger Blu-ray ownership base.
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Old 01-02-2012, 02:44 AM   #804  
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NPD also published some non NDA data in TWICE showing Blu-ray and DVD revenues from Nov 2010 to Apr 2011 which is their holiday sales period for consumer electronic categories.

If you divide Blu-ray players by $105 and DVD players by $40 which I think was the average price in that period that gives the approximates number of units there.

That data will also be probably be reported as well again next May or June 2012 in TWICE.




Code:
	NPD Nov 2010 - April 2011	
		
 $447,387,805 	Blu-ray Players	
 $120,811,109 	DVD Players	
 $123,407,849 	Portable DVD 	
 $691,606,763
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Old 01-02-2012, 02:49 AM   #805  
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Quote:
Originally Posted by chipvideo View Post
Hey thanks Kosty. This is the best data I have ever seen you post. Thanks again!!!
Thank you. I've posted it before in Blu-ray Sales Metrics thread at HDD but I'm glad that you noticed it now and appreciate it.

Best wishes of the New Year to all of you guys.
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Old 01-02-2012, 09:15 AM   #806  
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Quote:
Originally Posted by Kosty View Post
I think this is Rentrak data as well for OD that also includes VHS DVD and Blu-ray and HD DVD .


When you are going that far back, data should be adjusted for inflation. $1 in 1981 is worth $2.46 now:


Last edited by mikemorel; 01-02-2012 at 09:22 AM..
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Old 01-02-2012, 09:26 AM   #807  
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Quote:
Originally Posted by bruceames View Post
So, getting apples compared with apples again,

1) what are the totals for Blu-ray without the PS3?
From the Q3 2011 DEG Report:

Quote:
The number of Blu-ray homes continues to climb, soaring 52 percent in the third quarter from a year earlier (including BD set-tops, PS3s and HTiBs.) Total household penetration of all Blu-ray compatible devices now stands at more than 33.5 million U.S. homes.
If I am reading this chart correctly - about 18 million PS3s have been sold in the USA SID.

http://www.vgchartz.com/article/8845...-october-2011/

33.5 - 18 = 15.5 SAL and HTiB BD players sold SID through Q3 2011
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Old 01-02-2012, 09:37 AM   #808  
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Quote:
Originally Posted by Kosty View Post
Some of the things to look for next year is the base rate of routine sales for Blu-ray without any big releases in the Q1 Q2 Q3 period and how high the first couple weeks of bigger releases like Twilight: Breaking Dawn will be for Blu-ray revenues and Blu-ray revenue and unit marketshare and title marketshare.
With retailers likely trimming space allocated for OD, we will see a drop.

Quote:
Those are the kind of thing that will be effected by the increase in Blu-ray hardware owners and increased Blu-ray household penetration or promotional incidents like the POTC4 Disney Blu-ray combo only strategy with DVD only delay. Catalog Blu-ray sales and more inventory of Blu-ray titles should also be a result of a larger Blu-ray ownership base.
But BD players does not equal sales. We saw that in 2011 when more BD players entered homes and BD might be lucky enough to be up 20% over the previous year. And that 20% comes with many * as the studios played some games this year to make Blu-ray front and center (POTC4). Lots of revenue that went to BD that was not rightfully earned. I mean, we all know the tricks the studios will do, some will downplay it *cough*, but it happened.
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Old 01-02-2012, 10:05 AM   #809  
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Quote:
Originally Posted by mikemorel View Post
When you are going that far back, data should be adjusted for inflation. $1 in 1981 is worth $2.46 now:

Nice chart Mike. Looks like the decline in physical media is pretty steep indeed.

Also box office data should be adjusted for inflation as well. I read that they don't want to do that in order to put more emphasis on the performance of the later releases.
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Old 01-02-2012, 10:09 AM   #810  
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Funny how DVD peaked right around Star wars release... what an interesting coincidence.
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