Optical (Blu-ray/DVD) and Digital (EST/UV) Sales Thread

[HD Goofnut]

Originally Posted by bruceames

Blu-ray obviously wasn't up to the task of carrying a mediocre title exclusively, and one that's priced at $23-25 to boot. POTC4 is no Lion King, and consumers in general will only go above the $20 threshold if it's a really good movie. POTC4 doesn't qualify. They would have had more success with Cars 2, even though that's by far the worst Pixar movie ever made. They also should have had it at an SRP so it could have been street priced at under $20.

So I think a big part of the problem is that Disney's releasing some big duds this fall, and it's not all Blu-ray's (or DVD's) fault.

I've never seen any of the POTC films. I guess I am bent on historical accuracy when it comes to old world naval combat. That's probably why I liked Master and Commander so much. The story is fictitious, but everything in the film is historically accurate as far as uniforms, weapons, dialect, etc.

[bruceames]

Originally Posted by HD Goofnut

I've never seen any of the POTC films. I guess I am bent on historical accuracy when it comes to old world naval combat. That's probably why I liked Master and Commander so much. The story is fictitious, but everything in the film is historically accurate as far as uniforms, weapons, dialect, etc.

I prefer historical accuracy as well Goofnut, especially on war films (I consider myself more a WW2 buff than a Civil War buff, but both fascinate me). I never seen Master and Commander, but now that you say it's historically accurate (as opposed to the POTC movies), I'm going to check it out.

[chipvideo]

Originally Posted by bruceames

I prefer historical accuracy as well Goofnut, especially on war films (I consider myself more a WW2 buff than a Civil War buff, but both fascinate me). I never seen Master and Commander, but now that you say it's historically accurate (as opposed to the POTC movies), I'm going to check it out.

NOOOOOO!!! You have to watch it now!!! Its awesome.

[HD Goofnut]

Originally Posted by bruceames

I prefer historical accuracy as well Goofnut, especially on war films (I consider myself more a WW2 buff than a Civil War buff, but both fascinate me). I never seen Master and Commander, but now that you say it's historically accurate (as opposed to the POTC movies), I'm going to check it out.

Be prepared for your sub and surrounds to knock you over. This is by far a reference disc for audio. It's also Russell Crowe's best film after Gladiator.

[PSound]

Interesting sales ratio for Blu-ray:

Captain America: The First Avenger     	      100.00
Pirates of the Caribbean: On Stranger Tides   26.05
Winnie the Pooh                               12.32
The Lion King                                 10.11
Jurassic Park Ultimate Trilogy                9.59

http://www.homemediamagazine.com/top...k-ended-103011


Either Captain America did incredibly well (possibly better than POTC BD-only release week) or the other Top 5 titles just bombed.

I am thinking we may see another $60 million week.

[bruceames]

Originally Posted by PSound

Interesting sales ratio for Blu-ray:

Captain America: The First Avenger     	      100.00
Pirates of the Caribbean: On Stranger Tides   26.05
Winnie the Pooh                               12.32
The Lion King                                 10.11
Jurassic Park Ultimate Trilogy                9.59

http://www.homemediamagazine.com/top...k-ended-103011


Either Captain America did incredibly well (possibly better than POTC BD-only release week) or the other Top 5 titles just bombed.

I am thinking we may see another $60 million week.

Yes, that is interesting. Pirates fell off a cliff it would seem. There's a good chance that Captain did better than week 1 Pirates, and that would be really surprising since Pirates was BD exclusive and did better box office.

And Jurassic Park less than 10%? That's not so good. Even if Captain did 2 million, then that would be less than 200k for JP.

[bruceames]

BTW, The-Numbers is saying Pirates 4 did $48.5 million and Top 10 Blu-ray $73.5 million. If you take 1/3 off that to remove the exaggeration you get $32.3 million, which is almost exactly between our estimates.

[PSound]

Originally Posted by bruceames

BTW, The-Numbers is saying Pirates 4 did $48.5 million and Top 10 Blu-ray $73.5 million. If you take 1/3 off that to remove the exaggeration you get $32.3 million, which is almost exactly between our estimates.

Yep.

The 30% "The-Numbers" fudge.

[chipvideo]

Looking at the high % for bluray tells me that DVD tanked. I dont think its going to be a good week for OD.

[Kosty]

Originally Posted by bruceames

I prefer historical accuracy as well Goofnut, especially on war films (I consider myself more a WW2 buff than a Civil War buff, but both fascinate me). I never seen Master and Commander, but now that you say it's historically accurate (as opposed to the POTC movies), I'm going to check it out.

I am a huge military history fan.

You have to stop right now and buy Master and Commander.

You will thank all of us.

[PSound]

Originally Posted by bruceames

Yes, that is interesting. Pirates fell off a cliff it would seem. There's a good chance that Captain did better than week 1 Pirates, and that would be really surprising since Pirates was BD exclusive and did better box office.

And Jurassic Park less than 10%? That's not so good. Even if Captain did 2 million, then that would be less than 200k for JP.

200k for Jurassic Park is pretty pathetic with the BD installed base.

I am trying to think of what big guns are left for catalog. Indiana Jones (obviously) and Titanic.

You have the Disney animated classics, although many of those have already been released.


After that, what else would be expected to significantly outperform Jurassic Park?

[bruceames]

Originally Posted by chipvideo

Looking at the high % for bluray tells me that DVD tanked. I dont think its going to be a good week for OD.

Could be, but it should do a lot better than last year, since the YoY box office power is in its favor.

[PSound]

Originally Posted by bruceames

Could be, but it should do a lot better than last year, since the YoY box office power is in its favor.

If I read it correctly, it looks like Winnie the Pooh did about 50% on BD.

That could either be great news for Blu-ray or terrible news for OD depending on the overall revenue.

[bruceames]

Originally Posted by PSound

200k for Jurassic Park is pretty pathetic with the BD installed base.

I am trying to think of what big guns are left for catalog. Indiana Jones (obviously) and Titanic.

You have the Disney animated classics, although many of those have already been released.


After that, what else would be expected to significantly outperform Jurassic Park?

Yeah obviously JP is no Star Wars, but then SW was priced a lot higher, so I would have thought initial sales to be at least 1/2 of SW.

[PSound]

Originally Posted by bruceames

Yeah obviously JP is no Star Wars, but then SW was priced a lot higher, so I would have thought initial sales to be at least 1/2 of SW.

If a great catalog title like Jurassic Park can only manage 200k units into the large BD installed base, then it just demonstrates there is a chronic issue with BD sell through adoption.


It highlights what the studios have already observed. People already have OD collections where many titles have only been viewed once, and some none at all. It is hard to sell to that base when they clearly know they will never get $15-$20 worth of viewing value from disc purchases.


That issue is well understood, however hard PR folks try to downplay it on public discussion forums or biased trade magazines.