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High Definition Media A place to discuss BD and UHD Content from physical and digital media |
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#721 |
Keeping it F&B
Join Date: Nov 2008
Posts: 825
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#722 |
Steelbook Addict
Join Date: Nov 2007
Posts: 678
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#723 |
High Definition is the definition of life.
Join Date: Nov 2011
Posts: 1,114
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#724 |
Keeping it F&B
Join Date: Nov 2008
Posts: 825
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#725 |
High Definition is the definition of life.
Join Date: Nov 2011
Posts: 1,114
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#726 |
Super Moderator
Thread Starter
Join Date: May 2006
Location: Novato, CA
Posts: 17,126
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HP 7.2 was on sale everywhere, so no surprise it was #1 in week with no new strong releases.
Look at how much the Blu-ray market share has fallen for some of those titles. Hangover 2: 44% --> 33% ---> 27% Kung Fu Panda 2: 36% --> 21% Planet of the Apes: 49% --> 37% Those are really low BD shares for those types of titles. I guess when push comes to shove, at crunch time, Xmas week, consumers still chose DVD. That's probably why Panda 2 and Apes BDs are discounted so heavily this week, while the DVD is not. The BDs underperformed so badly that the retailers have a ton of excess stock. Last edited by bruceames; 12-28-2011 at 11:23 PM.. |
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#727 |
High Definition is the definition of life.
Join Date: Nov 2011
Posts: 1,114
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But we were told by the PR Pound Puppies that BD holds it's % week after week! What in the world...
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#728 | |
Home Theater Enthusiast
Join Date: Aug 2007
Posts: 5,063
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It was personal contacts so there is no links. But we will see in the end of year statements and commentary from DEG for the end of year statistics if it is mentioned. Of course, the proof of whether those comments were accurate enough will be seen if the strategy is repeated next year and if we see more releases earlier in September 2012 as we just saw in Sep 2012. But it seems to make sense to bruceames as well as I so it seamed reasonable to me. |
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#729 |
Super Moderator
Thread Starter
Join Date: May 2006
Location: Novato, CA
Posts: 17,126
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They don't hold their share at all. They go down...unless there's a sale that's exclusive to the BD of course. I suspect it's because of the preorders like Chip said. The Blu-ray demographic is more of a day one buying crowd.
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#730 |
Home Theater Enthusiast
Join Date: Aug 2007
Posts: 5,063
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Over the long term it generally does (Q1-Q3) with the exceptions of the weeks when the title is sale discounted at a major retailer for the DVD version or in the higher volume 4Q and holiday sale weeks like this one where the DVD volumes are exceptionally high in volumes.
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#731 | |
Home Theater Enthusiast
Join Date: Aug 2007
Posts: 5,063
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In the Q1 Q2 Q3 period the Blu-ray markertshares for titles hold quite steady with occasional spikes for DVD. It breaks someone in the 4Q in the last couple months where overall DVD volumes increase seasonally. If you are only looking at recent 4Q data you are looking at a skewed sample. Some titles may vary but its pretty consistent. If you have recent data give me the link so I can look at it if you think the pattern shows otherwise as I'm willing to see evidence to the contrary. |
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#732 | |
Steelbook Addict
Join Date: Nov 2007
Posts: 678
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#733 | |
Super Moderator
Thread Starter
Join Date: May 2006
Location: Novato, CA
Posts: 17,126
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Why do you think the Q4 samples are skewed? Is it normal for Q4 BD title market share to dive after week 1? |
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#734 |
Super Moderator
Thread Starter
Join Date: May 2006
Location: Novato, CA
Posts: 17,126
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I'll have to check out the behavior of more titles from earlier periods, but like anybody else I only have access to top 20 data, so it would be only the first few weeks or so.
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#735 | |
High Definition is the definition of life.
Join Date: Oct 2011
Posts: 1,749
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Indeed, The Kosty stated that predictions from realistic folks for ~ 20% BD revenue growth was "pessimistic". Now unit numbers are being pushed because BD software did NOT hold its price and is combo packs are being discounted below the price of DVD only sets. It is a constant PR tap dance to deflect and hide the truth. Anyone actually looking at the numbers can see the issues and the weakness in BD software. I could see some claiming ignorance. But in very specific cases, it is not ignorance. It is an attempt to hide the truth with PR speak, deflection and silencing of dissenting opinion. |
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