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Toshiba's Questionable Commitment to HD-DVD

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Old 06-29-2006, 06:19 PM   #1  
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Default Toshiba's Questionable Commitment to HD-DVD

http://gear.ign.com/articles/715/715613p1.html
A new interesting article for you guy's.
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Old 06-29-2006, 06:29 PM   #2  
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All Toshiba did was offer Sony a chair at the table. This article takes that and puts a white flag spin on it, which is ridiculous. Pure BD propaganda.

Toshiba is a large outfit too, and if anybody, it would be Sony who couldn't sustain high volume losses over an extended time period, given the financial diffulties they appear to be getting themselves into (speculation), which will be magnified by the ps3 launch.

It's all political posturing, game playing, and bluff.
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Old 06-29-2006, 06:43 PM   #3  
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Wouldn't it have been sweet if they could have got a unified format just so we could talk about how great that one format is and how great all reference movies,video games and other thing's.Instead all we do is tell people that get one format or the other that we never last and they just wasted their money on it.
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Old 06-30-2006, 07:42 AM   #4  
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More Sony marketing hype and complete bull. The HD-DVD launch hasn't been any softer than the Blu ray (BR) launch, since Sony hasn't even been able to produce a BR player yet, and the only BR player available is a Samsung piece of junk. The article goes on to laud the launch of the PS3 as the savior for BR, but he barely mentions the HD-DVD add on for the X-box. Yes Toshiba would like a unifying format, sure, why not, that would mean no format war and faster adoption from the masses and more profit for everybody, but that doesn't mean that they are giving up on HD-DVD. Instead of an admission of defeat, I see it as just the opposite, Sony and the BR camp would have to alter the BR format to more closely match that of HD-DVD, because BR is having serious problems producing BR discs and can't produce dual layer, it would benefit Sony and the BR consortium. In other words Toshiba is saying, look, we are winning with a superior format so you (Sony) might as well jump on board the HD-DVD camp. Of course Sony would have to save face by calling it a unifying format, but in reality Sony's BR would end up being very similar to the HD-DVD format. Remember the big picture, Sony hasn't been a profitable company for quite some time. Toshiba makes tons of money from the DRAM chips and Toshiba is the world's second-largest maker of the newer NAND chips, and can afford to take a loss much better than Sony.

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Old 06-30-2006, 07:54 AM   #5  
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I see it as just the opposite, Sony and the BR camp would have to alter the BR format to more closely match that of HD-DVD, because BR is having serious problems producing BR discs and can't produce dual layer, it would benefit Sony and the BR consortium. In other words Toshiba is saying, look, we are winning with a superior format so you (Sony) might as well jump on board the HD-DVD camp. Of course Sony would have to save face by calling it a unifying format, but in reality Sony's BR would end up being very similar to the HD-DVD format. Remember the big picture, Sony hasn't been a profitable company for quite some time. Toshiba makes tons of money from the DRAM chips and Toshiba is the world's second-largest maker of the newer NAND chips, and can afford to take a loss much better than Sony.
Ditto.
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Old 06-30-2006, 09:56 AM   #6  
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one point from the article that I sort of agree with, is why isn't Tosh marketing the hell out of their player right now. Side by side, HD-DVD is blowing away BD right now in terms of picture quality, and will continue to, until BR can get their dual layer discs in mass production. Now is the time for Tosh to pounce if they want to have a chance to topple the Sony marketing blitz that we will see later this year.....
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Old 06-30-2006, 10:20 AM   #7  
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I can understand why Toshiba is not spending millions like sony. How many people are going to buy a $500 item for movie watching in the summer? ZERO, except for the early adopters who are well aware of the launch. Toshiba prob will start spending more for advertising in Sept. Hopefully Toshiba does have a very informative and updated website on HD-DVD info, esp for movie releases and announcements. That is the least they can do.

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Originally Posted by BigDaddyKev79
one point from the article that I sort of agree with, is why isn't Tosh marketing the hell out of their player right now. Side by side, HD-DVD is blowing away BD right now in terms of picture quality, and will continue to, until BR can get their dual layer discs in mass production. Now is the time for Tosh to pounce if they want to have a chance to topple the Sony marketing blitz that we will see later this year.....
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Old 06-30-2006, 10:22 AM   #8  
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I would think Toshiba's lack of marketing is a supply issue. The solution would therefore be to increase production so they could keep up with increased demand due to advertising. Since they are probably taking a hit on the players as it is, they probably aren't as anxious to amp up production as they otherwise would be. But I think they should rest assured that the players would sell as fast as they could make them, even with an ad blitz, because of the rep the players are developing.
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Old 06-30-2006, 11:34 AM   #9  
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I know the supply issues may have something to do with the timid marketing rollout for HD-DVD, but even with it being summertime, and not the 4th quarter, they need to start creating a buzz, because they are beating BR in everything but that, and although their rep among A/V enthusiasts is on the rise, the average consumer has already heard more about Blu-Ray, and will continue to with the rollout of the PS3. Waiting until their are 6 million BR players in peoples homes to start marketing HD-DVD is not a smart move IMO..... just my 2cents
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Old 06-30-2006, 01:24 PM   #10  
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I agree. They need to at least plan a campaign, and I think they are. Sometimes you can fire your volley too early, so maybe they will start there advertising in a month or two (latest) to coincide with the Sony 4th quarter push. Should be very interesting. I just hope that Toshiba has the players ready.
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Old 06-30-2006, 01:36 PM   #11  
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I disagree. The "average consumer" does not have HDTV nor does he/she plan on spending big bux on an HD-DVD, especially not BR player. The average consumer does not plan on getting a PS3, and even if he did, he would not camp out all nite to buy one at launc. Its going to be nearly impossible to buy a PS3 this year, assuming it launches this year in U$. Thus, it makes little sense to spend millions on advertising now. It is better to wait until 3rd/4th quarter. I think Toshiba's advertising is right: advertise in video, HD, techie mags, e.g. the early adopters. Don't believe the hype: there won't be 6 million BR players in homes this year. Most PS3 buyers prob won't have HDTV to begin with. So the "6 million" figure is misleading.
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Old 06-30-2006, 02:25 PM   #12  
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http://www.itwire.com.au/content/view/4817/53/

Quote:
According to Whittard, recent statements by president Nichida calling for unification of the two competing high definition technologies are not signs that company has weakened its commitment to HD DVD.

“Internally that’s not how it is viewed,” Whittard says. “It’s just good common sense. Whenever there are two competing technologies in the marketplace, in the end it just confuses the market so you can’t maximise on the opportunity from the business. There is a lot of debate as to whether there is room for two formats in the market or whether it really does have to consolidate to one.”

But what does consolidation actually mean?

“Toshiba believes that HD DVD format is the strongest overall package for everyone in the marketplace but there are some good technology strengths on the Blu-ray side as well,” says Whittard. “If you look at it from Sony’s perspective, Blu-ray is a very important piece of technology. However, Sony may not have any choice if HD DVD gets traction and momentum in the marketplace and there’re a number of reasons why we think it will.
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Old 06-30-2006, 02:37 PM   #13  
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Just go to Google and type in --HD-DVD reviews--They are 90%+ very positive on both Toshiba models. In addition, it is the best DVD player out there by a significant margin. Also, it is loaded with advanced audio features. These are not my opinions, but what people who have the Toshiba are saying. Yes, the Blueray is struggling at the gate, but let's face reality, Sony is no slouch, and they will be up to speed shortly. What we may end up with is two excellent formats trying to out do each other. We all win. Look at gaming for example, it runs on four formats; Playstation, X-Box, Gamecube and PC. If four formats can survive together, then by force of logic, so can two, namely HD-DVD and Blueray.
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Old 06-30-2006, 03:47 PM   #14  
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Quote:
Originally Posted by Cygnus
I disagree. The "average consumer" does not have HDTV nor does he/she plan on spending big bux on an HD-DVD, especially not BR player. The average consumer does not plan on getting a PS3, and even if he did, he would not camp out all nite to buy one at launc. Its going to be nearly impossible to buy a PS3 this year, assuming it launches this year in U$. Thus, it makes little sense to spend millions on advertising now. It is better to wait until 3rd/4th quarter. I think Toshiba's advertising is right: advertise in video, HD, techie mags, e.g. the early adopters. Don't believe the hype: there won't be 6 million BR players in homes this year. Most PS3 buyers prob won't have HDTV to begin with. So the "6 million" figure is misleading.
I believe demand will be greater than expected. By this fall, nearly 20 percent will have HDTVs. Of this group, maybe 20 percent will buy, or least be tempted to buy HD DVD. The rest of the HDTV owners, while nearly all interested, will either wait out the format war, or will buy BD. Given 100 million US households with 20 million HDTVs, that would leave at least 4 million potential customers. Therefore there is a decent market to advertise to.
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Old 06-30-2006, 04:02 PM   #15  
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Bruce has the key to the whole thing, "I just hope that Toshiba has the players ready."

Locally (Seattle) A1's are sold out and no projections as to new shipments. If Toshiba starts a major marketing campaign and gets people into the stores only to find there is no product to buy, that could do more damage than good.

Incidentally in the July Widescreen Review, the inside front cover has an ad for HD-DVD sponsored by (drumroll please) Microsoft. MS has more money than God and could spend Sony into the ground promoting not only players but upcoming Vista and X-Box based hd.
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