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DTV to offer streaming option...

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Old 10-20-2016, 10:39 AM   #1  
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Default DTV to offer streaming option...

Interesting piece from the WSJ about a new ATT DTV service. Wonder how this service would input to a receiver since there is no cable box needed. I can see a Rube Goldberg input via a Smart TV (either ethernet or wifi), but PITA switching between channels. Also, no mention of DVR capibility which I think would be a big NO NO from potential customers. And finally, they plan to tie it in with ATT broadband which seems kind of shakey without at least 20-30Mbs speed.



After spending nearly $50 billion in the summer of 2015 to acquire DirecTV, AT&T Inc. is preparing to roll out an internet video service that could upend its satellite-television business along with the rest of the pay-TV industry.
The service, called DirecTV Now and expected to launch by year-end, will stream dozens of live channels to televisions and mobile devices without the need for a satellite dish, cable box or annual contract. Unlike Netflix or Hulu, this over-the-top service is intended to provide a full cablelike lineup for households.
AT&T executives aren’t concerned that a lower-priced internet video service—observers expect around $50 a month—could eat into its existing TV business, which had 25.3 million subscribers who paid an average monthly bill of $117 in the latest quarter. “That means you have found something that the market really, really wants,” Chief Executive Randall Stephenson said last month, at an investor conference.

DirecTV Now will enter a promising but increasingly crowded marketplace with customers paying as little as $20 a month to stream almost 30 channels from Dish Network Corp.’s Sling TV service to as much as $75 a month for a bundle of more than 100 channels, including HBO and Showtime, from Sony Corp.’s PlayStation Vue service.
AT&T says it is going after 20 million U.S. households that don’t pay for home TV, including cord-cutters and younger customers. But the telecom giant isn’t planning a so-called skinny bundle. It boasts of having more than 100 channels signed up for DirecTV Now, including ESPN, Discovery Channel and Nickelodeon.
“We think skinny bundles have very small application in the market over time,” said John Stankey, head of AT&T’s entertainment business, at an industry conference earlier this year. People in a household are going to want to watch different things, he said. “There’s a reason to look at a much broader offering of content.”
The big bundle strategy opposes moves from channels that have tried reaching viewers on their own, like CBS Corp. and Time Warner Inc.’s HBO.
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Old 10-28-2016, 07:36 AM   #2  
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Thanks for sharing this article. That is interesting. I will have to keep my eye out on how this progresses. The question of dvr is going to be big, I agree.
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