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It's official: $500 Sony Playstation 3 Blu-ray player; Sony aims to double sales

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Old 07-09-2007, 08:53 AM   #1  
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Default It's official: $500 Sony Playstation 3 Blu-ray player; Sony aims to double sales

http://www.bloomberg.com/apps/news?p...Dic&refer=home

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July 9 (Bloomberg) -- Sony Corp., the world's biggest game- console maker, cut the price of the PlayStation 3 in the U.S. by $100, or 17 percent, after sales trailed Nintendo Co.'s Wii and Microsoft Corp.'s Xbox 360.

A PlayStation with a 60-gigabyte hard drive will sell for $499 starting today, helping double U.S. sales, Jack Tretton, head of Tokyo-based Sony's U.S. games unit, said in an interview. A new 80-gigabyte model will go on sale in August for $599.
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Old 07-09-2007, 09:00 AM   #2  
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I don't even play video games and I am tempted to get one of those, that sure seems like a powerful piece of hardware for that price.

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Old 07-09-2007, 09:30 AM   #3  
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Thanks to this war we are now seeing great prices on both sides.
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Old 07-09-2007, 09:40 AM   #4  
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It's also interesting that over the last week, two websites K-Mart and EB games no longer list the 20gb PS3. I guess we had to wait until these things were completely out of the reatil sector before the 60gb price drop. I wonder if those discount warehouses that may still have them will sell them, 20gb at 499 or 399.
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Old 07-09-2007, 10:21 AM   #5  
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Originally Posted by tcarcio View Post
Thanks to this war we are now seeing great prices on both sides.
No, thanks to this war we are seeing pitiful sales on both sides. Nothing would have stopped any company from competitively pricing Blu-ray players if only Blu-ray existed and the economies of scale that would come from greater sales and greater quantities manufactured would have helped as well. If Toshiba had built great Blu-ray players, sold them at a loss and offered great promotions trying to capture a great percentage of a much bigger market, who knows what would have happened.

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Old 07-09-2007, 12:03 PM   #6  
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No, thanks to this war we are seeing pitiful sales on both sides. Nothing would have stopped any company from competitively pricing Blu-ray players if only Blu-ray existed and the economies of scale that would come from greater sales and greater quantities manufactured would have helped as well. If Toshiba had built great Blu-ray players, sold them at a loss and offered great promotions trying to capture a great percentage of a much bigger market, who knows what would have happened.

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Even so, its unlikely we would have seen prices drop as quickly as they have. And its also questionable as to how much of a difference it would have made with sales.

Yes, there are some people that are waiting for the war to end before they buy either format. And there are plenty of single format owners that would buy additional titles had they been offered in their format.

In the end though, it would still be very insignificant as the market is much smaller than any previous formats have faced.

VHS/Beta - EVERYONE with a TV could make use of it.
DVD - EVERYONE with a TV could make use of it.
HD-DVD/Blu-ray - Only those with HDTV's can benefit. I think something like 36% of households actually have HDTV's in the US and only 47% are actually watching High Def material?

How much better do you reall think sales could be?
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Old 07-09-2007, 01:09 PM   #7  
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Thanks to this war we are now seeing great prices on both sides.
This has nothing to do with the Blu Ray/HD DVD war mate, this is because the system is falling flat on it's face saleswise worldwide. Trying to sell a "games console" for $600 was suicide. Even $500 is pushing it a bit.
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Old 07-09-2007, 01:57 PM   #8  
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This has nothing to do with the Blu Ray/HD DVD war mate, this is because the system is falling flat on it's face saleswise worldwide. Trying to sell a "games console" for $600 was suicide. Even $500 is pushing it a bit.
That does make sense but I still believe that if Sony had no competition in the HD format you would not have seen prices come to these levels for quite some time. IMO.
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Old 07-09-2007, 02:46 PM   #9  
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Well, so far it's making a huge splash. PS3 is #1 on Amazon.
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Old 07-09-2007, 02:57 PM   #10  
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Wow!!!
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Old 07-09-2007, 03:10 PM   #11  
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Good move by sony, however expected after slow sales. When does the 80gb unit come out ?

Pardon me if this has already been stated.

This pricing is cetainly more reasonable for most I think, and it is a very nice system, but still with the Wii so cheap, it's still going to be hard core gamers buying I think. What do you all think ?

This may turn out to be my avenue to try Blu-ray as well as Motostorm ...ya ? Cool !!

Does this mean another drop in $$ for the 360 I wonder ? Perhaps yet another incarnation with built in HD-DVD player ?

Peace
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Old 07-09-2007, 03:15 PM   #12  
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80gig comes out in August, plus I agree this is a big price cut considering that the PS3 is now about the same price as the 360 Elite and the PS3 is a formidable BD player. I would still get the 60gig over the 80gig and buy a larger HDD myself!

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Old 07-09-2007, 04:53 PM   #13  
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Well, so far it's making a huge splash. PS3 is #1 on Amazon.
You'd expect that so far, it's how the sales hold out that will be telling. Sony "aims to double sales"? they bloomin better do, because if they don't, they still won't meet the sales 3rd parties are wanting to continue developing for the system. 100k per week is needed, at present they're shifting about 50k per week world wide. (the bench mark from Wii is about 200k per week)

I do hope Sony claw back some market share though, if only so PS3 owners continue to get games released for the system longer than poor Nintendo fans got full GC support in the UK for, that console really did bomb over here
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Old 07-09-2007, 09:12 PM   #14  
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Do you guys think this could end the war?
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Old 07-09-2007, 09:14 PM   #15  
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Not likely.
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