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'The Brothers Bloom' Blu-ray Rental Exclusive

Lee Stewart
07-28-2009, 10:09 AM
'The Brothers Bloom' Blu-ray Rental Exclusive

Tue Jul 28, 2009 at 11:00 AM ET

Summit Entertainment plans to generate buzz for the romance/thriller through a rental exclusive available this fall.

Summit Entertainment says the Rian Johnson film 'The Brothers Bloom' starring Adrien Brody, Mark Ruffalo, and Rachel Weisz will make its way to Blu-ray on September 29 exclusively for the rental market.


The Blu-ray will be available for purchase in stores sometime in 2010.

Specs, supplements, and suggested list price aren't available yet, but we'll be sure to keep you posted.

You can find the latest specs for 'The Brothers Bloom' linked from our Blu-ray Release Schedule, where it's indexed under PENDING.

http://www.highdefdigest.com/news/show/Summit_Entertainment/Disc_Announcements/The_Brothers_Bloom_Blu-ray_Rental_Exclusive/3133

Dave J
07-28-2009, 03:03 PM
Steve Nickerson has some, shall we say, "interesting" ideas on blu-ray in regards to it's marketing.

Lee Stewart
07-28-2009, 04:41 PM
Steve Nickerson has some, shall we say, "interesting" ideas on blu-ray in regards to it's marketing.

He has some interesting marketing ideas about optical disc period. He is becoming a true mavrick in the industry which probably is not all that hard to do with all the stuffed suits that populate it. They stop having original ideas years ago. Now it's all monkey see monkey do. :(

Lee Stewart
07-29-2009, 08:35 AM
Another article with more information on Steve's decision to make this film rental only initially:

http://www.homemediamagazine.com/product-news/rental-growth-prompts-return-old-strategies-16555

ack_bak
07-30-2009, 10:12 AM
This is not that big of a maverick move IMHO. This movie has only made $3 million at the box office and has lukewarm reviews by the critics.

In other words, this movie was not going to be a big seller on home video, and I suspect that most people who do want to watch it will just rent it first anyway.

Now if Nickerson would have made "Twilight" rental only, that would have been a maverick move. And a stupid one at that.