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Analysts Say DEG Data Underscores Rental and Digital Strength

07-20-2009, 06:32 PM
With mid-year home entertainment revenue data from The Digital Entertainment Group underscoring packaged media’s resilience despite the economy, analysts said studios and media companies would have to factor DVD and Blu-ray rental when mapping out digital initiatives.

The DEG said rental revenue was up 8%, spearheaded by a 62% surge in Blu-ray rentals. Revenue from $1-per-day rental kiosks from Redbox, The New Release and others is reportedly set to increase by $125 million to more than $415 million this year, according to Adams Media Research.

Complete Article (http://www.homemediamagazine.com/market-analysis/analysts-say-deg-data-underscores-rental-and-digital-strength-16428)