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Harrison to Work for Atari

03-04-2008, 11:37 AM
Well it turns out that it's actually true. Who knew that Phil Harrison, arguably the most likable, and successful Sony Gaming exec would leave SCE to go work for the beleaguered gaming company Infogrames (parent company of Atari). According to the article, Harrison will become the President of Infogrames and will be reporting directly to the current CEO David Gardner.

Interesting stuff eh? If he can't restore the Atari name, I don't think anybody can.


03-04-2008, 11:40 AM
I see what you are saying about trying to restore Atari's name. But don't you guys think Atari will always be associated with Pong and other old school games?

I don't think the Atari brand can ever escape that. Just a thought.

03-04-2008, 11:47 AM
Good move for atari but I don't see what he can do to save the company. atari has no cash, no major IP. altho alone in the dark is looking good.

03-04-2008, 12:24 PM
Atari rules,

Atari Starwars is one of the best games ever made.


03-04-2008, 12:37 PM
I think it was also atari that created the arcade space shooter that had 2 space ships connected to each other in an asteroids-like environment. I can't think of its name. atari had some great arcade games back in the day.

03-04-2008, 02:14 PM
Wrong Atari :p this isn't the Atari of Pong fame, it's Infogrames who rebranded themselves when they inherited the Atari rights a few years back.

IP they have that could have some value...

Alone in the Dark
Looney Tunes rights
(There are plenty of other titles they could ressurect/rebrand)

They also have Eden Studios who are a fantastic developer, Melbourne House who are fantastic.

Phil Harrison did a lot more for Sony than people give credit, (Eye Toy, Singstar and Buzz which are all huge parts of the PS2 "brand" in Europe) are all part of his vision of the platform and casual gaming. Also, Infogrames/Atari are nowhere near as cash strapped in Europe which is where they're based than they are in the US. So there is still time to save them.

03-04-2008, 10:01 PM
Even "this Atari" needs to make a purchase to gain some more money. Now-a-days these purchases are happening all over the place....for good or bad, it's happening.
But that's just my uneducated-in-this-topic point of view. :p

03-05-2008, 10:22 AM
Test Drive Unlimited showed potential and innovation. Hopefully its sequel is more polished and gets a bigger budget.