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Half of DVR users skip ads, study says (AP)

HD News
05-31-2007, 11:14 PM
AP - More than half of digital video recorder users fast-forwarded through commercials while watching prime-time network fare, according to the first study of how many DVR users actually watch ads.

More... (http://us.rd.yahoo.com/dailynews/rss/digitalvideo/*http://news.yahoo.com/s/ap/20070531/ap_en_bu/tv_skipping_commercials)

jusHD
06-01-2007, 03:46 PM
Who and Why would you watch ads if you have a DVR?

mshulman
06-01-2007, 05:36 PM
Who and Why would you watch ads if you have a DVR?

I've been known to stop skipping when a good Victoria's Secret ad comes on :eyecrazy

Falcore
06-04-2007, 09:30 AM
Half the time I skip the show too!
Not worth my time.

Diogenes
06-04-2007, 11:16 AM
I wonder how much it cost to do this study.

rbinck
06-04-2007, 11:52 AM
I not only skip the ads, but I edit them out!

ercjncpr
06-05-2007, 08:02 AM
Who and Why would you watch ads if you have a DVR?


EXACTLY!!:yippee:

oskidunker
06-05-2007, 05:49 PM
Her comment is, "what am I going to do when you mute the sound and fast forward?"