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LCD HDTV Prices Could Drop 35 Percent In 2007

03-14-2007, 08:46 PM
(March 14, 2007) -- LCD HDTV prices could drop as much as 35 percent before year's end, according to iSuppli.

The research group predicted yesterday that roughly 75 million LCD sets will be sold this year, a 42 percent increase over last year. iSuppli last year had forecast that only 72.9 million sets would be sold in 2007.

However, the group said dropping prices will drive even more sales of the flat-panel TV. For instance, a $2,000 46-inch LCD HDTV could be priced as low as $1,299 by the holidays.

iSuppli also said that shipments of LCD sets will surpass 100 million units in 2008 and 171 million units by 2011.

"By that time, LCD-TVs will dominate the market, accounting for 65 percent of all television unit shipments worldwide," said Sweta Dash, director of LCD research at iSuppli.

If iSuppli's forecast is correct, LCD prices could be about the same as Plasma prices this holiday season. However, it's likely that Plasma makers will drop prices as well to keep pace.

Source (http://www.tvpredictions.com/lcdprice031407.htm)

03-15-2007, 09:45 AM
Other than traditional supply & demand curves, driving prices down will very much encourage more "upgrading." As in buying a new set for significant new features SOONER because the price seems to attractive compared to what you and spent.

OTOH, huge drops in retail pricing also mean the value of your set heads for the crapper. Guess how much a set you bought 6 months ago for 2 grand will fetch when a more capable model for 1500 is selling new?

03-15-2007, 10:30 AM
Never buy a technology-based product if you're going to worry about that :D

03-15-2007, 11:51 AM
I was recently treated to the new 'price drop' of LCD's at Costco Canada... a grand CDN will get you 42" now. How low can they go..?

I look forward to top of the line 1080P units in the 40" range with most of the bells and whistles under $2000 at this pace... I'm not sure how realistic that is, but once your ramp up panel production.. what else is there to consider?