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Blu-ray continued to outsell HD DVD in February

eHDMI
03-11-2007, 08:19 AM
February again saw Blu-ray disc sales outnumber HD DVD by a wide margin, but a performance comparison of the month's top-selling disc may be the bigger story.

For the second month in a row, Blu-ray disc sales exceeded those of HD DVD by 2:1, with trade magazine Video Business today citing industry sources as saying a total of 250,000 Blu-ray movies were sold in February, versus an estimated 125,000 HD DVD movies in the same timeframe.

Perhaps more interesting, though, are the per-format sales for the month's top selling disc on both formats, Warner's 'The Departed.' Again according to numbers published by Video Business, in its first week of release, 'The Departed' sold 20,000 units on Blu-ray versus 13,000 on HD DVD.

These numbers would appear to contradict the widely-floated theory that Blu-ray's sales ascension is a direct result of the larger number of Blu-ray discs released since the first of the year (by our count, there were 55 Blu-ray releases in first eight weeks of the year, compared to 23 HD DVD releases in the same period).

While 20,000 vs 13,000 isn't a 2:1 margin, it does seem to suggest that Blu-ray's lead can be attributed to more than just that format's fatter release slate.

To be fair, 'The Departed' isn't the perfect apples-to-apples case study, as the HD DVD edition of the disc is an HD DVD/Standrd-Def DVD combo, making it five dollars more expensive than its Blu-ray counterpart.

Sony VP Rich Marty told Video Business that he expected the gap between Blu-ray and HD DVD to further widen in March, helped by next week's release of the highly anticipated 'Casino Royale,' which (like all Sony titles) will be released on Blu-ray only.

Universal VP Ken Graffeo cautioned against drawing long-term conclusions based on recent sales data, saying "You canít look at the last two months as a trend or as what the consumer wants to do in this format... Itís really an artificial, short time period."

Graffeo went on to suggest that Blu-ray numbers are getting a boost from two-for-one specials offered by some retailers, pointing out Amazon's Blu-ray sale, offering 50% off select Blu-ray discs.

Source (http://hddvd.highdefdigest.com/news/show/Disc_Sales/Industry_Trends/February_Disc_Sales:_Blu-ray_Continues_to_Outsell_HD_DVD_Departed_Offers_He ad-to-Head_Sales_Comparison/514)

mystic7
03-12-2007, 06:07 AM
I'll give you the exact reason why Bluray is outselling HD-DVD. Because someone like myself, who is more informed about Hi Def than the average person, but who doesn't necessarily care right now about HD dvd players, sees commercials all the time about the next dvd release, "Out on DVD and BluRay March 13th".

Not following the HD wars very closely, I had no idea there were still 2 formats going at it. Imagine the average everyday consumer who doesn't even know what HD stands for.

Lee Stewart
03-12-2007, 07:31 AM
I see that BRD movies (some) are 50% off at Amazon. If BRD is so wonderful why resort to selling them at 1/2 off?

Maybe to build the sale numbers so when the next Neilsen report comes out it will look like BRD is really doing well . . .

"we outsold HD DVD by 100,000 discs!"

rmslives
03-12-2007, 08:01 AM
A. More Blu-Ray releases in February = more sales. Duh!

B. Why hasn't anyone compared sales of MI:3, World Trade Center, Babel, etc? These were identical releases, whereas The Departed was a combo release, so like the article says, the comparison is not a perfect one due to different prices.

I am not making any predictions, but I do wonder how these sort of movies (non HD DVD combos) compare to their Blu-Ray counterparts.

SwoLy-D
03-12-2007, 09:23 AM
Where are the sources that show you how many BLUE RAY dvd players sold? Seriously, though. Where can I find it?:confused:

JoeShark
03-12-2007, 11:09 AM
For me, it comes down to the fact that I own a PS3.

js

vvha
03-12-2007, 11:39 AM
I think the 50% off sale on BD movies was a very good marketing move. They might lose some money in the short term, but the month of March might be the one to convince neutral movie studios and consumers that BD is the dominant format. The combined effects of Casino Royale, the movie sale and a relative lack of HD releases will likely give BD a very large sales margin advantage for the month. I wouldn't be surprised if the BD advantage for March is somewhere around 4:1.

Chris Gerhard
03-12-2007, 12:03 PM
The recent lopsided sales advantage for Blu-ray is simply the fact more titles are being released on Blu-ray. If things change and HD DVD somehow picks up the pace and releases more titles, the gap will close so it doesn't really mean anything. The fact that more and better hardware manufacturers are behind Blu-ray and more and better software provides are behind Blu-ray is the statistic that matters and I don't know how HD DVD survives if those statistics remain so lopsided.

Chris

eHDMI
03-12-2007, 09:20 PM
PS3 is winning due to the advertising, and the PS3

Lee Stewart
03-12-2007, 09:37 PM
The recent lopsided sales advantage for Blu-ray is simply the fact more titles are being released on Blu-ray. If things change and HD DVD somehow picks up the pace and releases more titles, the gap will close so it doesn't really mean anything. The fact that more and better hardware manufacturers are behind Blu-ray and more and better software provides are behind Blu-ray is the statistic that matters and I don't know how HD DVD survives if those statistics remain so lopsided.

Chris

OK . . . I am a consumer . . just bought an HDTV last December. . . bought it at a B&M store. I see allthis advertising for BD and go back to the store where I bought the HDTV and ask to see BD.

Salesman spins up a movie and the customer says WOW that's great. . . "How much for the player?" So the salesman has two choices:

1. "$499 for the PS3 Game Console . . . it plays BD."

2. "$799 for a Standalone player."

if the customer likes the idea of a dual use machine he may consider it a good value. If he doesn't like the idea of a dual use machine cause he doesn't play games, he is left with the 2nd choice. And he bought his 14 year old son his own DVD player for Xmas . . for $70.

HD DVD is doing fine. We are putting the money into good resources . . . low priced players. I haven't counted but I believe HD DVD has more older classics than BD has and many with money remember them very well (those in their 50's).

ah802
03-14-2007, 11:01 AM
Both widescreen and standard DVD version still outsold this by far..

rockaway1836
03-14-2007, 12:05 PM
Both widescreen and standard DVD version still outsold this by far..
You need to check on that again. At the time of this post the BD version is #8 and the ful screen version is #11

http://www.amazon.com/exec/obidos/tg/new-for-you/top-sellers/-/dvd/all/ref=pd_dp_ts_d_1/104-5785196-2202301

stonedog23
03-14-2007, 04:46 PM
I see that BRD movies (some) are 50% off at Amazon. If BRD is so wonderful why resort to selling them at 1/2 off?

Maybe to build the sale numbers so when the next Neilsen report comes out it will look like BRD is really doing well . . .

"we outsold HD DVD by 100,000 discs!"

1/2 off the price doesn't mean padding your sells. Because if I have a HD DVD player, it doesn't matter how much off the Blu Ray titles are, it won't affect me. The war doesn't appear to be with the content, it's with the players. And since the universal player got snagged, you buy the format for the player you have, irregardless of the price of the movie. Now I want to see an article about the sale of Blu Ray and HD DVD players.

drock912001
03-14-2007, 07:03 PM
OK . . . I am a consumer . . just bought an HDTV last December. . . bought it at a B&M store. I see allthis advertising for BD and go back to the store where I bought the HDTV and ask to see BD.

Salesman spins up a movie and the customer says WOW that's great. . . "How much for the player?" So the salesman has two choices:

1. "$499 for the PS3 Game Console . . . it plays BD."

2. "$799 for a Standalone player."

if the customer likes the idea of a dual use machine he may consider it a good value. If he doesn't like the idea of a dual use machine cause he doesn't play games, he is left with the 2nd choice. And he bought his 14 year old son his own DVD player for Xmas . . for $70.

HD DVD is doing fine. We are putting the money into good resources . . . low priced players. I haven't counted but I believe HD DVD has more older classics than BD has and many with money remember them very well (those in their 50's).
Well that's a good scenario you spent but not realistic.Your major brick and mortar have game consoles seperate from high end electronics regardless of price.You go into BB and the PS3 and 360 are on little tvs in the video game part of the store.I have seen them push blu-ray not the PS3.

Lee Stewart
03-14-2007, 07:07 PM
Well that's a good scenario you spent but not realistic.Your major brick and mortar have game consoles seperate from high end electronics regardless of price.You go into BB and the PS3 and 360 are on little tvs in the video game part of the store.I have seen them push blu-ray not the PS3.

OK . . then if I want BD, I have to spend $799 or better at a B&M store. That makes the scenerio worse. . .there goes the $499 option

Chris Gerhard
03-14-2007, 08:22 PM
OK . . then if I want BD, I have to spend $799 or better at a B&M store. That makes the scenerio worse. . .there goes the $499 option

Best Buy has the Samsung BD-P1000 for less than $700 already and it will get less expensive real soon, once the BD-P1200 is released.

Chris

drock912001
03-14-2007, 09:03 PM
Not to mention once you drop a couple grand or more on a tv you can haggle the price of blu-ray or hddvd down.Worst case scenario they will re-price the tv so you can walk out with a player too.Toshiba and SONY (blu-ray camp) might have pricing set but they have flex when it comes to the tv's.I seen them try to push a blu-ray player on customer getting ready to buy a new Samsung,they offerd to take some money off the tv.Customer had to refuse his wife didn't know about the tv.

Lee Stewart
03-14-2007, 09:18 PM
Not to mention once you drop a couple grand or more on a tv you can haggle the price of blu-ray or hddvd down.Worst case scenario they will re-price the tv so you can walk out with a player too.Toshiba and SONY (blu-ray camp) might have pricing set but they have flex when it comes to the tv's.I seen them try to push a blu-ray player on customer getting ready to buy a new Samsung,they offerd to take some money off the tv.Customer had to refuse his wife didn't know about the tv.

I can go online to Amazon.com and buy a Toshiba HD DVD player model HD-D2 for $290.34 and get 5 free HD DVD movies from Toshiba.

"Deals" are all over the place

drock912001
03-15-2007, 08:05 AM
I can go online to Amazon.com and buy a Toshiba HD DVD player model HD-D2 for $290.34 and get 5 free HD DVD movies from Toshiba.

"Deals" are all over the place
You're right you can and deals are all over the place.But for J6P he relies on bnm stores and he can go to a BB or CC buy a tv and if he knows anything about blu-ray or hddvd he can get one of those for free because he just dropped at least a couple grand a new tv.

Lee Stewart
03-15-2007, 08:12 AM
You're right you can and deals are all over the place.But for J6P he relies on bnm stores and he can go to a BB or CC buy a tv and if he knows anything about blu-ray or hddvd he can get one of those for free because he just dropped at least a couple grand a new tv.

Well i just checked CC website and they are offering the Samsung at $599 plus 2 free movies.

They have started to sell the RCA HD DVD player @ $399. and it qualify's for the 5 free HD DVD movies from Toshiba

And "a couple of grand" will NOT get him a free HD Disc player.

drock912001
03-15-2007, 04:03 PM
Well i just checked CC website and they are offering the Samsung at $599 plus 2 free movies.

They have started to sell the RCA HD DVD player @ $399. and it qualify's for the 5 free HD DVD movies from Toshiba

And "a couple of grand" will NOT get him a free HD Disc player.
What you see advertised on-line and what you can walk into store and do is 2 different things.No salesman will deny himself a sale because we offer this on-line at this price,trust me he gotta eat.C.R.E.A.M. cash rules everything around me.Go charge or have the cash on hand for big screen.Even though my dad don't know about hddvd or blu-ray,he bought a 62" Toshiba from BB.They threw in a surround system by pioneer or panasonic,matching stand,and choice of a dvd player.I know it can be done because they have a 30 return policy and most bnm stores will honor their specials for 30 days,because the threat of you returning that tv for a refund is a real possibility.Some salespeople will not deal regardless and those are the same ones who don't make any sales.When you see customer after customer ask for Mike Roberts,he's making deals to make people happy.What's on-line is what it is.CC and BB sale extended warranties thinking if they have to honor the replacement part of warranty any replacement offered is acceptable and you being the person you are would be happy they gave you a replacement.
END THREAD

Lee Stewart
03-15-2007, 04:17 PM
Giving away a DVD player - sure - done deal $50 cost at best.

Please keep in mind that the thread is titled:

"Blu-Ray continues to outsell HD DVD in February"

So I guess until the end of March we can still discuss this issue. The I am sure we will see another thread titled:

"Blu-ray continues to outsell HD DVD for March"

And we can start all over again.

mshulman
03-15-2007, 04:25 PM
Perhaps more interesting, though, are the per-format sales for the month's top selling disc on both formats, Warner's 'The Departed.' Again according to numbers published by Video Business, in its first week of release, 'The Departed' sold 20,000 units on Blu-ray versus 13,000 on HD DVD.


So am I the only one that actually sees how this makes Bluray look bad?

How Blu-ray players are there? How many HD-DVD players? What I think makes this look bad for Blu-ray the percentage of blu-ray owners that actually bought it. A much higher percentage of HD-DVD owners bought the Departed than blu-ray owners.

So, keep in mind when reading articles and other stuff like this. Numbers can ALWAYS be used to make whatever point you want to.

freedre
03-18-2007, 07:34 AM
So, keep in mind when reading articles and other stuff like this. Numbers can ALWAYS be used to make whatever point you want to.

There are lies, damn lies and then there are statistics.

fryet
03-19-2007, 03:16 PM
HD-DVD cannot afford to lose to Blu-ray in March. If they do, they will have been outsold for an entire quarter, and the various arguments about how they are leading but it isn't reflected in the numbers are going to sound hollow. Customers will start to choose BR players based on the fact that BR appears to be winning the format war, which will give BR an edge in selling players.

Lee Stewart
03-19-2007, 03:26 PM
HD-DVD cannot afford to lose to Blu-ray in March. If they do, they will have been outsold for an entire quarter, and the various arguments about how they are leading but it isn't reflected in the numbers are going to sound hollow. Customers will start to choose BR players based on the fact that BR appears to be winning the format war, which will give BR an edge in selling players.

Well here is an accurate prediction for March - BD will kill HD DVD - it better - we will only have releases on 3/27/07 - March saw almost no new releases at all. And BD also went a week with no new releases.

And the "war" will continue on same as always.

fryet
03-20-2007, 03:42 PM
Well here is an accurate prediction for March - BD will kill HD DVD - it better - we will only have releases on 3/27/07 - March saw almost no new releases at all. And BD also went a week with no new releases.

And the "war" will continue on same as always.

Yes, that is what I am expecting as well. HD-DVD has apparently gone an entire quarter with limited releases. This does not bode well for the future either. BR does have more studio support, and that apparently is now showing up in how frequently movies are being released. Apparently those studios that do support HD-DVD are starting to have some second thoughts on if they want to spend the money to update their entire library to the HD-DVD format.

paulc
03-21-2007, 09:19 AM
FWIW, I see BluRay abbreviated to BD in most places, and in a lot of posts. Seems it may be the industry preferred abbreviation.

I think part of the problem is that we see numerous ways to supposedly circumvent the format war issue. We have super expensive combo hardware players. We have combo disks with HD and BD versions on each side (double sided media). The we have the "twin" discs with SD and an HD format on a single side of a triple layer disc... which is pretty pointless because undoubtedly most current players might have serious issues with triple layer discs.

HDMI Fantastic
04-25-2007, 10:34 PM
Yes the Sony/Industry abbreviation is BD. Which is SD-or is it SP-either way it's STU-PID. PlayStation 3 is PS3, right? Makes sense to me!

BR is the logical choice and what the brain goes to when looking for an abbreviation. I have to force myself to type BD when the mind goes to the logical choice. For this reason and this reason alone Blu-Ray will LOSE the format war!!!!!!!!!!:hithere: Minds will EXPLODE with the confusion! Between this and gay marriage what's the world coming to? AAAAAAAAARRRRRRRGH! Why don't we just call it what it is- BM :yippee:

Chris Gerhard
04-26-2007, 03:23 AM
Yes the Sony/Industry abbreviation is BD. Which is SD-or is it SP-either way it's STU-PID. PlayStation 3 is PS3, right? Makes sense to me!

BR is the logical choice and what the brain goes to when looking for an abbreviation. I have to force myself to type BD when the mind goes to the logical choice. For this reason and this reason alone Blu-Ray will LOSE the format war!!!!!!!!!!:hithere: Minds will EXPLODE with the confusion! Between this and gay marriage what's the world coming to? AAAAAAAAARRRRRRRGH! Why don't we just call it what it is- BM :yippee:

Blu-ray Disc abbreviated to BD makes the most sense to me. I really don't think anybody cares but only someone emotionally involved in the format war and specifically pulling for the second place format would claim it is stupid or even worthy of criticizing. What would you suggest, B-rD or BRD or BR? I like BD better than any of those, but I am willing to consider something else since I never thought about it until now.

Chris

jchandler
05-05-2007, 03:17 AM
I really wish that HD-DVD would get more releases, because the sales of Blu ray disk are showing the format up. However maybe the whole dual format player idea may work to stop the war, but I am not entirely sure people want to pay that much money for a dual format HD disk player. But I do honestly think HD-DVD has a good chance of getting back those sales and going on to win the format war, but that is perhaps way to early to say at the moment

Chris Gerhard
05-05-2007, 03:54 AM
I really wish that HD-DVD would get more releases, because the sales of Blu ray disk are showing the format up. However maybe the whole dual format player idea may work to stop the war, but I am not entirely sure people want to pay that much money for a dual format HD disk player. But I do honestly think HD-DVD has a good chance of getting back those sales and going on to win the format war, but that is perhaps way to early to say at the moment

The dual format player by Samsung, if it is released here, should help answer the questions of price and market acceptance of such a player. I expect the player to be good and some portion of the market that has been waiting will buy one. The dual format player can't sell enough to accomplish what the HD DVD enthusiasts here seem to suggest will happen, get the Blu-ray exclusive studios to start releasing on HD DVD. Only selling large numbers of HD DVD players can make that happen.

Chris