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Study: 35M Homes Have HDTVs

eHDMI
01-06-2007, 06:23 PM
The rush to buy flat-panel sets during the holidays triggered a big hike.
By Phillip Swann

Washington, D.C. (January 6, 2007) -- High-Definition TVs are now in approximately 35 million American homes, about one-third of total households.

That's according to the research firm Envisioneering Group.

The company says that about nine million homes acquired high-def sets during the 2006 holiday shopping season. Prior to the holidays, 26 million U.S. homes had HDTVs.

The holiday spike was driven by a sharp decline in high-def set prices, particularly flat-panel Plasma and LCDs. Wal-Mart and other discount retailers were offering 42-inch Plasma HDTVs for around $1,000.
"In a sentence, (high def) panels are being sold very close to cost," Envisioneering Group analyst Richard Doherty told Variety Magazine. "The discounting this season has been in every consumer's favor even though it is hurting Best Buy and Circuit City and every other retailer's bottom line."

The Consumer Electronics Association said that the average HDTV set price dropped to $1,043 during the holidays and could fall another $200 this year.
Source (http://www.tvpredictions.com/hd35010607.htm)

BobY
01-06-2007, 06:51 PM
That's potentially good news for the future of HD DVD or Blu-Ray, but I seriously doubt there are 35 million households watching HD programming.

It's just that if you go out to buy a TV today, you're going to come home with an HD display, especially if you are buying something other than a CRT (which is probably what's driving the sales--not the desire for HD, but the desire for a large, flat-panel display).

ah802
01-06-2007, 11:36 PM
Of those 35M buyers, I'd bet anything that fewer than 20% are actually getting HD content and I wouldn't be surprised if that figure wasn't even lower. Given HD broadcasting in my area... true HD broadcasts is less than 10% a day..

borromini
01-07-2007, 09:00 AM
Even if HD content isn't being tapped by the majority of those 35m homes...it at least sets the groundwork. Those homes will eventually give HD a try through their content provider as HD programming continues to grow.

oblioman
01-07-2007, 06:18 PM
Even if HD content isn't being tapped by the majority of those 35m homes...it at least sets the groundwork. Those homes will eventually give HD a try through their content provider as HD programming continues to grow.

Another reason for the cable co's. and sat. co's. to start delivering what people are capable of accepting. They must start allocating more bandwidth to HD as content is provided. Forget the 150 music channels, create a tier without the crap.

stchman
01-08-2007, 01:52 PM
Even if HD content isn't being tapped by the majority of those 35m homes...it at least sets the groundwork. Those homes will eventually give HD a try through their content provider as HD programming continues to grow.

That was the first thing I did when I bought my HDTV was to get service. Having an HDTV with no HD service is like going to a BBQ and not eating.

hdtv4me2
01-08-2007, 02:01 PM
Yeah, I can just hear it now when they hook up their new multi thousand dollar HDTV to analog cable, poor SOB's.:crying: