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LCD cheaper than PDP in 40-44-inch HDTV market in N. America

09-22-2006, 08:15 AM
LCD cheaper than PDP in 40-44-inch HDTV market in N. America

The average street prices for 40-44-inch LCD TVs and business displays in North America dropped below those for high-definition (HD) plasma panel display (PDP) TVs of the same size range for the first time in July, according to research firm Pacific Media Associates (PMA).

Not long ago, this size range was dominated by PDP TVs because LCD models cost much more in the range. As LCDs now cost less on average, their share of sales is growing rapidly. In July, LCDs in this size range gained four percentage points to 46% of the market. This trend is likely to continue, pushing PDP TV to dominate the 50-inch range flat-panel TV market.

"We've seen this repeatedly in the past," according to Rosemary Abowd, vice president of PMA. "When the price of LCDs match or drop below the prices for HD PDP TV of the same size, LCDs win, Abowd said, adding that PMA expect LCDs will account for the majority of unit sales in the 40- to 44-inch range TV market soon.

Across all flat-panel TVs of 30 inches or larger, LCDs gained another three percentage points to 57% of the market in July.

Unit sales for flat-panel TVs were down 10% sequentially in July, which is similar to the summer slowdown seen in previous years. However, the segment had a 67% on year increase. Sales are expected to increase again, as the football season and holiday buying season arrive.

Competition for the top spot in unit sales is heated; Sony's 20.3% share was just one percentage point ahead of the second place claimed by Panasonic, and Samsung was a close third. The Pioneer PRO-1130HD 50-inch HD PDP TV remained the top on the best-seller list for the second month in a row, PMA stated.

Source (http://www.digitimes.com/displays/a20060922PR202.html)

09-22-2006, 08:29 AM
Now if they can just make them look as good as a PDP for the same price :D

09-26-2006, 04:32 PM
Ha! I'm running a LCD now, next TV will be a Plasma though

09-28-2006, 03:24 PM
Now if they can just make them look as good as a PDP for the same price :D

i presonally think the LCD flat panel has a more defined picture than plasma. Plasmas are a little brighter. Remember LCD flat panels are 1080p while only a select few plasmas are 1080p and they are very expensive.

09-28-2006, 07:57 PM
Well, it's a matter of personal preference and what kinds of things bug you and what don't. I personally despise rear-projection TV's as I feel like I'm watching everything through fine gauze. Other people love them. I agree they give you a bigger picture for a better price, but the PQ is just unacceptable to me.

All of the direct-view LCD's I've seen with decent response time (i.e. that don't look blurry or swimmy on fast pans) look harsh and edgy to me (including the vaunted Sony XBR Bravia). None of them come close to the color saturation of a PDP (except maybe the Sony) and PDP's give you a bigger screen for a lower price than the Sony.

It's true that the few 1080p PDP's that just hit the market are extremely expensive, but last year any 1080p LCD was extremely expensive and any decent sized 1080p LCD is still pretty expensive. Like all consumer electronics, the price of 1080p PDP's will drop significantly as volumes increase, yields improve and development costs are amortized (of course that's true of LCD as well, but I'd gladly pay the premium for what I consider a better picture, particularly for movies).

09-29-2006, 10:14 AM
Interesting you mention color saturation a distingusher for you between plasma (PDP is plasma, right?) and LCD. I find that typically I use a lot less chroma than most seem to advise (25 from a 1-100 range), so it seems my "over-saturation" point is lower than others.

Indeed, "harsh and edgy" sure as hell is something I could see being an issue for some with LCDs. I think it's a slightly misguided effort to dispel the "not black enough" tag that is constantly applied to LCDs. I DO feel the contrast level is too high on LCDs and there are insufficient controls to tame it.

09-29-2006, 02:08 PM
I'm basically referring to the color intensity--the "richness" or "vividness" of the color--rather than the brightness. The color on most LCD's looks a bit pale to me, especially in the dark.

I'm a big fan of Technicolor films, which just blow away conventional color film in saturation. I like my movies to absolutely pop off the screen in the dark, the way they do in a good theater.

(BTW, PDP=Plasma Display Panel)

09-30-2006, 12:03 PM
Ah, I understand better, what looks good to you I might find a tad oversaturated. Technicolor films I find a tad artificial.

I'm fairly sure I can dial in a look like that with a LCD... and yes I DO know there's a point where oversaturation becomes garish. I know it's totally unrealistic, but I'd sure like to have a plasma and my LCD side by side for 4-5 days.

09-30-2006, 08:24 PM
Oh yeah! Of course it's artificial--that's the point.

I have no interest in *movies* looking like "real life". I can go out and experence real life for real. I want movies to look like movies--that magic world where you suspend disbelief despite the fact that what you see is impossible. I don't believe there are "realistic" movies, i.e., what I'm seeing on the screen is something that can be experienced, that the dialog the characters speak is anything like what real people who we experience would actually say.

The exaggerated images, the exaggerated sound (the dialog, the score, the sound effects), the slow, dreamy frame rate--these are inherent elements of the film experience to me. If it doesn't have that, it's just TV.

You can adjust an LCD to have enough saturation, but your black level and backlight bleedthrough will be atrocious.

09-30-2006, 10:37 PM
...You can adjust an LCD to have enough saturation, but your black level and backlight bleedthrough will be atrocious. While this holds true for your average LCD panel, the latest Sony XBR2 models don't fall under this description. It will still take some time but by end of this decade, those weaknesses for LCD will be history. In the meantime, very few folks have the dollars to afford the Sonys. :)

10-01-2006, 08:31 PM
I'm not sure I've seen an XBR2, but it certainly isn't true of the current 40" XBR Bravia LCD.

I would suggest you look at it off axis in a darkened room and adjust the saturation so it looks as vivid as a PDP or CRT, then see if you can still say that...