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Will TIVO Remove the Fast Forward Option?

Lex Luthor
07-26-2006, 12:08 PM
http://www.usatoday.com/tech/products/services/2006-07-26-tivo-ads_x.htm

As far as I'm concerned, a TIVO ain't a TIVO unless you can skip the commercials.

rbinck
07-26-2006, 12:15 PM
It didn't say they were going to remove the FF function, but measure and report when and if it happens. I don't know what's worse.

Lex Luthor
07-26-2006, 12:18 PM
True they didn't mention disabling FF but the article mentions soft ad sales for the upcoming TV season, couple that w/statements made by ABC's VP of advertising (I think that's his title) and it seems certain advertisers don't want us to FF commercials.

This could be the first step to that larger initiative.

stchman
07-26-2006, 12:27 PM
http://www.usatoday.com/tech/products/services/2006-07-26-tivo-ads_x.htm

As far as I'm concerned, a TIVO ain't a TIVO unless you can skip the commercials.
It sounds like they want to develop software that will tell them how often people skip through commercials while viewing a DVR event. I can say personally that it is 100% for me. If there are commercials, I skip them. I love the 30sec skip feature that DISH has on their DVRs. I am going to assume TIVO has the same thing.

fryet
07-26-2006, 02:21 PM
For me personally, it doesn't matter since I have my own personal DVR and Tivo can't touch it. What will probably happen, though, is that companies will pay attention to those numbers, and pressure TV companies to give them lower rates to reflect the "real" number of people that see their ad. That may in some cases result in TV companies producing poorer content since they have less money to spend, although in other areas, like sports, it will just result in the athletes getting less money.

rudyusmc1980
07-26-2006, 04:58 PM
it's not that so many people are FFding, it's that the ones who are doing it are the Target audiences for those commercials. Disposable income is king. Advertisers don't want to try and sell a car to someone who can't spend 10 bucks for a dvr. they want to advertise to the guys like us with hdtvs, computers, cell phones and disposable income.

get ready for Product Placement!

Jimbos
07-26-2006, 09:24 PM
This is old news again, it was talked about a few weeks ago.
If I skip a commercial, that is my business no one elses.
They can't make you watch the commercial.

mfabien
07-27-2006, 03:19 AM
If I was an advertiser, I would pick sporting events because they are mostly seen Live rather than recorded and played back. And in Live mode, no choice but to see the ads.

Note: I hate to record sporting event to view later because news of the outcome is near impossible not to hear... Therefore, am I to watch a 3 hour event to see how this score came about?

paulc
07-27-2006, 10:03 AM
That's why, if I have the chance, I'll record sporting things. Big (American) football fan, I can take a 3 1/2 hour game and if it was a stinker, I get through it in under1/2 hour, or if it's a crackling good game, maybe 2 hours or less and I get to see all the action.

fryet
07-27-2006, 11:19 AM
If I was an advertiser, I would pick sporting events because they are mostly seen Live rather than recorded and played back. And in Live mode, no choice but to see the ads.

Note: I hate to record sporting event to view later because news of the outcome is near impossible not to hear... Therefore, am I to watch a 3 hour event to see how this score came about?

I manage to skip a fair number of commercials on a Live Sporting Event as well. I start the game, and then pause it for 15 minutes. I then come back and skip the commercials that I find boring.

Lex Luthor
07-27-2006, 12:32 PM
There was a Best Buy commercial a few years ago where a guy was looking to buy a present for his older brother. The sales rep asks him what his brother would like which causes the customer (younger brother) to flashback to the early 1980's where the older brother, polishing his Camaro Z28, tells his younger brother (paraphtasing), "Hey dweeb! Check it out. . . I got a VCR w/remote (and the remote is attached to the VCR by a cord (LOL) my description is not doing justice to this commercial).

The cool thing about this commercial is that when watched w/a series 2 TIVO, the green thumbs up icon would appear on screen and when you hit that thumbs up button it would take you to 3 new Best Buy ads in the TIVO showcase section featuring those same characters. Those other ads weren't as funny as the original but they were still funny.

My point here is that this is an example of effective advertising. It stood out from the crowd, was instantly entertaining and when the advertiser has TIVO pump in extras based on that ad, it almost feels like you're getting something that almost everyone else isn't - when in reality, Best Buy got me to watch not one, but 4 commercials.

bustardvan
07-27-2006, 11:55 PM
For those who don't know, tivo does and will continue to do things like this. Tivo basically takes surveys of what people watch and do with their television programming and use it for their advantage. In this case selling it to advertisers and other interested people.

I don't know why some people make a huge deal about some companies taking their information but are totally okay with tivo doing.

- Remember Tivo said the most replayed tivo moment ever: The Janet Jackson slip in the superbowl halftime show.
They take in as much info as they can for their users. Thats why its constantly nagging you to plug in the phone line.

Testpattern
08-08-2006, 03:35 PM
You know. I've been watching TV for as long as there has been TV. And I can not remember ever buying something because I saw it on a commerical. I'm sure somewhere along the line I did but the point is... advertising simply doesn't work in my household.

I've discussed this with friends and other family members and no one can recall buying a product from a commerical. I know most of us probably have and just forgot but I've been monitoring this subject since it raised my curiosity a few years back and nil on the purchases.

Now, I'll see a commerical for some snack or beer and think about something similar I like and have "mama" pick it up during her next trip to the store but....

I've never bought a car, a TV, a stereo, a lawn mower, car insurance, clothes, life insurance, a soda, a cookie, etc.... on and on.

So what gives?

Do you guys buy things you see on TV if they strike your fancy?