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Netflix’s New Aim: Exclusives

Lee Stewart
09-13-2012, 07:22 PM
Netflix’s New Aim: Exclusives

Netflix is seeking to lure and retain subscribers through third-party deals for exclusive access to content as well as through producing original programming, chief content officer Ted Sarandos told an investor group.

Speaking Sept. 13 at the Bank of America–Merrill Lynch Communications, Media & Entertainment conference in Beverly Hills, Calif., Sarandos cited Netflix’s deal with AMC Network, which he said has helped underwrite the premium channel’s content production costs while helping the subscription video-on-demand pioneer secure exclusive streaming access to “The Walking Dead,” “Breaking Bad” and “Mad Men,” among others.

http://www.homemediamagazine.com/netflix/netflix-s-new-aim-exclusives-28326

morriscroy
09-13-2012, 08:11 PM
This seems to be a smarter way for Netflix to get exclusives.

It would be great if Netflix underwrites something like the production of a new Star Trek tv series (for example).

Lee Stewart
09-13-2012, 08:50 PM
This seems to be a smarter way for Netflix to get exclusives.

It would be great if Netflix underwrites something like the production of a new Star Trek tv series (for example).

TV series that are heavily ladden with special effects are very expensive to produce.

A good crime drama or a really funny comedy series costs a fraction thereof.

JohnnyTex
09-14-2012, 01:22 AM
I'm a netflix member, but they're not on the cutting edge of anything exclusive.

TowerGrove
09-14-2012, 07:01 AM
I'm a netflix member, but they're not on the cutting edge of anything exclusive.

You mean Lillyhammer wasn't high quality drama? It was critically acclaimed! :lol:

TowerGrove
09-14-2012, 07:04 AM
This seems to be a smarter way for Netflix to get exclusives.

It would be great if Netflix underwrites something like the production of a new Star Trek tv series (for example).

Although it would be expensive to produce they also make money on sales of videos, PJs, toys, games, books, magazines etc. Trek may be expensive but it also sells merchandising.

sbuberl
09-14-2012, 08:26 AM
Only Netflix exclusive I really care about is the return of Arrested Development. Some others I may try when they come out.

bruceames
09-14-2012, 08:40 AM
This is nothing new. Most cable channels have exclusives and most are better than what Netflix has.

morriscroy
09-14-2012, 01:31 PM
(Another article on the same topic).

http://www.bloomberg.com/news/2012-09-14/studios-manage-dvd-death-with-profits-on-digital-rights.html
http://www.businessweek.com/articles/2012-09-13/hollywood-finds-digitization-isnt-so-scary-after-all


To give it additional negotiating leverage, Netflix is developing its own programming. Next year five shows, including Kevin Spacey’s “House of Cards” and new episodes of the cult comedy “Arrested Development,” will be exclusive to Netflix’s 25 million U.S. subscribers.

Such moves are a shot across the studios’ bow. Should Netflix, Amazon and other online subscription sites not see their customer rolls jump as a result of the expensive deals they’ve cut with the studios, they will focus less on movie acquisitions and more on developing original programming, says Clark Hallren, an independent financial entertainment adviser.

“It’s temporary while people see if this money they’re spending generates subscribers.”

Lee Stewart
09-14-2012, 02:17 PM
This is nothing new. Most cable channels have exclusives and most are better than what Netflix has.

Assuming you have internet service and use it for more than just streaming, the cost of Netflix versus cable is like 10 to 1. $8 versus $80 a month.

morriscroy
09-14-2012, 02:28 PM
Assuming you have internet service and use it for more than just streaming, the cost of Netflix versus cable is like 10 to 1. $8 versus $80 a month.

This is one big reason why I dropped the premium cable channels, and settled for just basic cable.

If there's a show on a premium cable channel that I want to watch (ie. HBO, etc ...), then I'll just wait for the dvd/bluray release. If there's no optical disk release, then so be it.