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Advertisers ignoring PlayStation Home

Cygnus
02-24-2010, 12:51 AM
I wonder how many millions sony has wasted on Home... :what:

joystiq
PlayStation Home has expanded quite a bit in 2009, with 50 spaces and over 100 games now available within Sony's virtual world. It has been a modest success, but perhaps it's fallen shy of the lofty expectations placed on it when it was initially unveiled at GDC nearly three years ago. Since then, Sony's online service has managed to cut advertising deals with Red Bull, the US Army and Fox -- but has Home been able to maintain interest?

According to a report by Brandweek, advertisers are largely ignoring PlayStation Home, opting to pursue opportunities on Xbox Live instead. Ad agency Publicis Denuo's John Rafferty told the site that "from moment one, it kind of felt clunky. And once you got through that, there wasn't much there." Regardless of the robotic nature of the service, the high cost of entry is proving to be a huge barrier against Home, with "labor-intensive six-figure deals" required to create content for the community.

Jack Buser, director of PlayStation Home, argues that it offers "a chance to cut through the noise and actively engage directly with a large, targeted, and highly desirable consumer base." However, it appears that advertisers that want to work with Sony are interested in pursuing a different relationship -- one with the PlayStation Network itself.

MikeRox
02-24-2010, 03:02 AM
So we're bragging whose console has the most adverts now? :D

adamwilkes20
02-24-2010, 10:04 AM
I love the Playstation, but in all honesty I have been ignoring PS Home too...there are some FREAKY peeps on there, lol.

KEEBS1984
02-24-2010, 10:09 AM
Home is a waste of space and, honestly, Sony could've spent that time developing real improvements to their user interface to bring it up to a level thats more in line with Xbox Live.

I mean, who honestly gives a damn about it? There's very little to do, it has a million load screens, and all "games" in it are either very old or "already being played" by somebody.

All the while something like in-game XMB was delayed for years and cross-game party chat is still not featured at all.

Where is the sense in that?

MikeRox
02-24-2010, 11:35 AM
I agree. Home is complete shite. Was a waste of hard drive space so I deleted it to fit more games on :D

I think it was greenlighted back when Second Life was cool and they expected it to be the next big thing. Someone dropped a major clanger making Home such a priority. Tis from the "old" Sony days though when Sony just expected the PS3 to sell regardless.

cherman24
02-24-2010, 03:25 PM
Advertisers ignoring PlayStation Home...so are most gamers.

MikeRox
02-24-2010, 04:05 PM
Gamers go on home? Isn't that Blu-ray player owners and horny middle aged women?

Razor05
02-24-2010, 04:10 PM
Gamers go on home? Isn't that Blu-ray player owners and horny middle aged women?

Aren't PS gamers and Blu-Ray owners the same? :D;)

MikeRox
02-24-2010, 04:12 PM
That was only in 2007! :p Remember, PS3 owners single handed killed HD DVD! (RIP :()

Razor05
02-24-2010, 04:14 PM
That was only in 2007! :p Remember, PS3 owners single handed killed HD DVD! (RIP :()

Lol, and they didn't even know it.

MikeRox
02-24-2010, 04:15 PM
It was purely from Spiderman 3 sales I think.

adamwilkes20
02-24-2010, 05:04 PM
Gamers go on home? Isn't that Blu-ray player owners and horny middle aged women?


In that case I am gonna go on there as soon as I get home from work. :thumbsup:

marcallo
02-24-2010, 06:32 PM
Unless you're a 14 year old boy you might be out of luck.

adamwilkes20
02-24-2010, 06:37 PM
Unless you're a 14 year old boy you might be out of luck.

guess I will just have to act like one then....;)

MikeRox
02-25-2010, 06:46 AM
Jus say you normally use Xbox Live :thumbsup:

adamwilkes20
02-25-2010, 11:59 AM
hahahahahaha...