Maybe in 10 years, we'll be comparing some NEW technology to the "old" blu-ray. Who knows. IMO, blu-ray has at least a fair chance to succeed due to advertising.
1. New movies that are to be on blu-ray - clearly state that in the commercials. So, we hear it.
2. HDTV's and Blu-ray are pasted all over the BB's and CC's of the world. Not hidden down some obscure aisle never to be seen.
Though the blu-ray thing hasn't taken off like some seem to think it should have already, I believe the advertising is good and plenty aggressive for now. I mean - look at how much talk it generates on this forum. My feeling is it will capture a nice percentage of new purchases, especially as prices drop and new players with nicer prices appear. I've said it before, but seems just a matter of time. It will get forced on us - BB and CC will give more and more space to the technology and something has to give - that will be DVD. By default, we will accept it. Time. It takes time - we are all so impatient.
Samsung LN46B550 LCD
Klipsch RP3 front, RC3 center,
Rythmik Audio DS1501 CI 15"sub
KEF HTS1001 surrounds
Denon AVR 988 receiver
Oppo BDP-83 blu-ray
Samsung LN-4069F LCD
Sony BDP-S350 blu-ray
Pioneer DV-563A DVD-SACD/DVD AUDIO