Quiet is definitely a plus, but they also had this to say about the 8500.
While the 8800 GT produces an image that rivals anything ATI can offer, both the 8500 GT and the 8600 GTS display a significant amount of noise. All three cards were tested both with noise reduction turned off and noise reduction set to full. The setting made a relative difference for all three cards, but the 8800 GT always produced a better image than its cheaper brethren at any noise reduction setting.
Thats a big minus.
Plus Ati is canadian, thats a huge plus.