Them I'm compelled to ask the age-old unanswered question (unanswered by you, although I've asked it several times):
If Millions of people own PS3's and the majority of them have them hooked to an HDTV (as per your other post) and people are interested in Hi-Def discs, then why aren't BD sales dramatically better than they are? 7 Million BD players, 380 BD titles, 4 Million BD discs sold, average sales of 10,000 discs per title--truly...well...is their an adjective that means "much worse than abysmal"?
Hint: It has nothing to do with the format war, these are people who already own a Blu-Ray player (PS3) and already hooked it up to an HDTV. If they aren't buying BD discs it's because they are not interested in buying BD discs, not because they are scared off by the format war.