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Now DIRECTV Calls 3D TV A 'Niche' Product

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Old 09-17-2010, 07:28 AM   #1  
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Exclamation Now DIRECTV Calls 3D TV A 'Niche' Product

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Washington, D.C. (September 17, 2010) -- Earlier this week, News Corp COO Chase Carey told an industry conference that he doesn't believe 3D TV will be as successful as High-Definition TV. Carey added that 3D TV could wind up being just a niche product.

Now DIRECTV, one of 3D's biggest boosters, says it thinks 3D TV could only be a "niche product," reports Mediapost.com.

Speaking to a financial conference, DIRECTV CFO Patrick Doyle said: "(3D) is going to probably be more of -- at least for a while -- more of a niche product. It's going to be a product that some people will certainly gravitate to and the early adopters will."

DIRECTV has invested heavily to add four 3D HDTV channels to its lineup, more than any other TV provider. However, sales of 3D TVs have been slow to date and consumer research indicates that many Americans are not interested in watching home television in 3D.

Doyle's comments -- and the remarks of Carey, who was once DIRECTV's CEO -- could be another indication that the industry is scaling back its earlier rosy predictions regarding 3D TV. ............
- http://www.tvpredictions.com/d3d091710.htm
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Old 09-23-2010, 09:16 PM   #2  
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It'll stay niche as long as glasses are required. More than half of the channels that CAB and SAT provide are still in SD and they're worrying about 3D for the 200 people that are actually willing to pay for all of the extra equipment to watch it? Yeah, good luck DirecTV.
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to Now DIRECTV Calls 3D TV A 'Niche' Product
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News Corp Exec: 3D TV Just a Niche Product Nexgenrulz 3DTV & Hardware Discussion 27 09-20-2010 04:25 AM


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