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Old 06-07-2012, 04:26 PM   #3177  
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Join Date: Aug 2007
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Originally Posted by bruceames View Post
Oh come on now. Week 2 attrition is around 70 to 80% and it gets worse from then on. The BO impact of a title is primarily felt on week 1.
Part of that release week in the Nielsen Videscan (Rentrak T-N etc) data is the Sunday for the release week which falls into the next week in the Sat-Sun HMM revenue stats.

Its also more significant than a catalog title for three weeks afterward up to eight weeks after release where it then falls off into the masses.
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