Originally Posted by bruceames
Oh come on now. Week 2 attrition is around 70 to 80% and it gets worse from then on. The BO impact of a title is primarily felt on week 1.
Part of that release week in the Nielsen Videscan (Rentrak T-N etc) data is the Sunday for the release week which falls into the next week in the Sat-Sun HMM revenue stats.
Its also more significant than a catalog title for three weeks afterward up to eight weeks after release where it then falls off into the masses.