Here is the merchandising report for WE 3/25/11.
I'm not seeing anything there to give any clue to why The Muppets would have so high a 53% Blu-ray unit marketshare as reported by Nielsen Videoscan.
I assume it had a normal Disney coupon offer (article mentions $5) but that would be nothing new. Those are still $23 low end Blu-ray priced skus on sale and a lot of the Blu-ray or combo skus were priced much higher than that at major retailers.
The Blu-ray marketshare for The Muppets was seen as unexpectedly high. What caused that this week?
What am I missing?