On the subject of Immortals though.
300 did do well on both HD DVD and Blu-ray for the time of its release.
If Immortals is going to be the best selling Blu-ray in units for the year and it was not heavily discounted, then that's going to do well in the head to head competition for week 10 of this year. Week 10 last year did $30.85 M.
Immortals with a Tuesday release for week 10 this year should do well against that if it turns out to be the best selling Blu-ray of the year.
10 03/12/11 146.96 -24.4% 116.11 -30.8% 30.85 +16.5% 20.99% 36.81% T20