Originally Posted by bruceames
I don't think Blu-ray is expected to cover DVD's attrition NOW, but in 2008 it was indeed thought so by many, and not just a few. However expectations have obviously been lowered, simply because Blu-ray has not performed up to expectations. To borrow a phrase from Goofnut, "it's not complicated".
DVDs attrition has also been faster than probably anticipated as cheap rental options like Redbox and Netflix and other portable and free entertainment options have impacted DVD sell through as well.
Even if Blu-ray exceeded its growth projections through 2010 if DVD declined faster than anticipated then Blu-ray could have still met expectations for growth and still not met the hopes of covering DVDs decline as possibly hoped for because DVD attrition was greater than projected.