I know you are going to actively promote Blu-ray here, but even you cannot expect to ignore facts and not get called on it. Hell, I don't even give the BDA that pass.
I was talking full year performance
. Full year. Including the release of the crown jewel of catalog series with an exclusive 2011 BD release - Star Wars. Including a massively successful summer blockbuster sequel getting a Blu-ray only sell through release window.
Both of those were purely of benefit to Blu-ray, not to mention the massive promotion that BD receives, including combo packs.
With all that studio support, including actions meant to solely benefit Blu-ray (even at the expense of DVD), Blu-ray still only grew a measly $350 million in 2011. Barely covered 17% of DVDs decline during that same period. Facts. Undeniable.
And now here comes Kosty's PR spin ignoring (of deflecting from) those full year numbers.....