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Old 03-02-2012, 01:41 PM   #1734  
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Originally Posted by bruceames View Post
Interesting. Thanks for pointing that out Mal. So if rentals average $1.50 and sell-through $15, then sell-through costs 10x more on average then kiosk or subscription. And as stated if profits are 20-30 times more on sell-through, then sell-through revenue as a whole would be 2-3 times more profitable per dollar spent. Unfortunately for the studios, the OD rental pie has increased from around 30% in DVD's heyday, to around 40% now (thanks to steep sell-through declines while rental remains relatively stable).

I've always wondered what the profit margin is on rental vs. sell-through.
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