Originally Posted by Malanthius
How does DVD go up when there is a new and improved format that has been on the market for 5 years?
It's really odd Mal, an anomaly like Psound says. Blu-ray last year had a 19.7% average market share for Q1. So far this year it's only 3.8% higher, at 23.5%. It's like Blu-ray is constantly gnawing at DVD's share but never can really take a bite out of it.
The market share growth has been linear, but as new formats go, it should be exponential. At this rate it's going to be 2015 or even 2016 before Blu-ray overtakes DVD (on average overall, not for a single week or just in the top 20).