Originally Posted by Kosty
Long term sales at volumes below the 30,000 of so units of the #20 title still can add up to substantial volumes and that's where I think and have been told where Blu-ray sales have more legs than DVD. But that's well beyond the normal 8 week period where DVD sales fall off a cliff and go into the great grey goo. Many evergreen Blu-ray titles sell for more volumes and have greater legs than DVD versions as the Blu-ray ownership base is still growing.
Wow!! Blu-ray titles have more legs than DVD! Blu-ray new release sales poised to blow past DVD in market share in 2012! Blu-ray catalog sales increasing as the tsunami in blu-ray player sales brings hoards of first time buyers!
Only problem with that is blu-ray sales growth went from 68%
in 2010 to 19%
in 2011, to 9%
so far this year, even with all the givaways studios have been bundling in to revive sputtering growth.