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Old 02-10-2012, 10:25 AM   #1466  
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Join Date: May 2006
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Originally Posted by Kosty View Post
Well we shall see. But the trends should extend more than eight weeks and include the times we see the percentages including off the BD Title Share chart and not just when they hit the Top 20 Sellers chart where the DVD volumes would tend to be bigger because of sales.
My research on top 20 behavior shows that any abnormal spikes in marketshare most of the time tends to be due to a sale on the Blu-ray, not the DVD. A recent example would be the clearance sales on poor selling titles like Panda 2 and Rise of the Planet of the Apes. They were priced nearly 1/2 off their original sale price a mere 2 weeks after going on sale, as initial sales were reportedly poor.

Again, the DVD titles have clearly shown to have the legs compared to Blu-ray. And "legs" in this case means behavior after week one and during its reign in the top 20 while sales are still strong. Comparing market share below top 20 is rather pointless anyway, as sales tend to be trivial. Besides, those of us who are not insiders are not privy to top 50 or top 100 data.
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