Originally Posted by bruceames
So how will the Apple TV affect Blu-ray adoption?
Again, it is a piece of Apple hardware based on the Apple iOS that looks to fundamentally shift an existing market.
Being Apple, we won't know exactly what will be in it until release. Also being Apple, you don't know quite the extent of the impact but it is silly (IMO) to pretend it doesn't exist.
Again, I really don't care if it gets buried here. I do think that Apple entering the market is big news. If they deliver the way the did with the iPod, iPhone or iPad then it would fundamentally change the way HD media is sold and distributed.