Originally Posted by GizmoDVD
Blu-ray won't achieve that. It's impossible unless studios kill off DVD new releases completely. But I can't see that happening as its clear they are moving on from OD.
Even if they killed off DVD completely overnight, I don't think Blu-ray could get to $4.7 billion next year. Most of DVD sales have nothing to do with new releases. The format is stacked and is sold virtually everywhere.
Blu-ray already has close to 40% of the new release market, and even if they gobbled up the rest of that overnight, it's still likely to get outsold by DVD. The DVD tail could probably stretch 3 times around the globe.