Originally Posted by mikemorel
Ahhh... Yesss. $2.5 billion. "A plausable and reasonable goal", as one prolific poster and pundit postulated, as recently as September.
And yet this apparently "unattainable" $2.5 billion is such a tiny number when compared to the $8.6 billion DVD did in 2002. (BTW, DVD rentals were an additional $2.9 billion in 2002).
That's not even 30% of the pace of DVD sell through at the same point in it's lifecycle (well, DVD did start 3 months earlier in the year).