Sony to Start Selling OLED TV This Year

Razor05 · 04-12-2007, 06:19 PM

As per TeamXbox:

Sony to Start Selling OLED TV This Year
By: César A. Berardini - "Cesar"
Apr. 12th, 2007 10:36 am

At this year’s CES, Sony showed the first two prototypes of its Organic Light Emitting Diode (OLED) displays aimed at the computer display and HDTV markets. Attendees were amazed by the 1,000,000:1 contrast ratio offered by these displays as well as their 3mm thickness.

Today, at the Display 2007 Forum in Tokyo, where Sony is once again showing these two prototypes, the company announced it plans to start selling one of them this year. Unfortunately, it won’t be the 27” prototype that featured a 1920x1080 resolution but the smaller one, the 11” OLED display, which features a W-SVGA resolution of 1024x600.

OLED is made of small lumps of organic material that glow when electrical current is applied, a process known as electro-phosphorescence.

When OLED is used to produce displays, the technology can produce self-luminous screens that don’t require a source of light like to work (thus requiring less power), so manufacturers can obtain screens that are even thinner than LCD displays because there is no backlight. In the picture below, you can see how thin this Sony OLED display is:

Sony started the development of OLED in the early 90's. Since then, the company has developed a proprietary OLED technology called "Super Top Emission," an original panel structure enabling higher quality color reproduction by multiple interference effect.

By releasing this 11-inch OLED display, Sony will be the first-to-market OLED TV manufacturer.

Currently, Sony is the world’s largest LCD TV maker and makes big LCD panels with Samsung Electronics. Sony plans to join forces Toyota to make 1,000 11-inc OLED panels per month.

It will take many years before OLED replaces LCD in large size displays as Sony and other manufacturers see OLED as a future display technology.

"It won't be easy for OLED TVs to replace LCD TVs, but we would like to turn OLED TVs into a big new business," Sony Executive Deputy President Katsumi Ihara said in a speech at the display forum.

One issue that has delayed the mass production of large size OLED display is the lifespan of the organic polymer used to create the displays’ pixels; particularly the blue color polymers. But Cambridge Display Technology has improved the lifetimes of blue light emitting polymers and the latest developments have created fluorescent materials with a 25,000 hours lifetime for an initial luminance of 400cd/m², equivalent to 400,000 hours from 100cd/m². It is expected that new milestones will be achieved in the coming years.

Yesterday, we showed you the latest OLED prototype from Toshiba Matsushita Display Technology Co., which plans to release the first commercial products by 2009.

µCOM-4 · 04-13-2007, 03:09 AM

In other news Toshiba and Matsushita plan on selling OLED TVs within 3 yrs.

http://www.cdrinfo.com/Sections/News...x?NewsId=20177

Gobrunks · 08-25-2007, 07:11 PM

so what

HiramAbiff · 08-27-2007, 11:08 PM

If they come in at a low enough price, it could fill the niche that small 720p LCDs are filling right now, for people in tiny apartments or dorm rooms but who want an HD display.

If they aren't close enough to that price, then they are an expensive curiosity for a wealthy person to have in their kitchen so they can watch The Devil Wears Prada while chopping white truffles.

I don't hang around with many wealthy people, my preconceptions could be off. :-D

Type A · 08-27-2007, 11:27 PM

Quote:

Originally Posted by HiramAbiff

If they come in at a low enough price, it could fill the niche that small 720p LCDs are filling right now, for people in tiny apartments or dorm rooms but who want an HD display.

Huh? Seems they could apply to far more than small lcds for people in small homes...laptops, cellphones, portable dvd players, watches, pdas. Even future tech like portable hddvd and bluray players, 720p will do just fine

BTW, anyone know what the viewing angles will be on this tech? I know thats always been something Ive hated about my cell and laptop lcds. Greater contrast, more energy efficient, ultra thin...come on good life span, cheap, and great viewing angles!!!

HiramAbiff · 08-28-2007, 12:07 AM

Well, once they get cheap enough--*if* they get cheap enough--they could be quite ubiquitous for non-home theater use, sure.

Shame they can't make them bigger.

Oh well, somebody will make a flexible wall-sized version you can roll up like a window shade.

mtnrunner · 08-28-2007, 02:20 PM

The first use for OLED will be for phones and PDAs based on miniscule power consumption. Wonder what the 11" Sony will sell for, I want one!

BobY · 08-28-2007, 04:00 PM

My Creative ZEN Plus (which is pretty cheap by iPod standards) has a gorgeous, small, color OLED graphic display.

The colors are super-vibrant and contrast is amazing. It's very cool to be able to view at nearly a 90-degree angle and have it look as good as straight-on. Also, the image appears to emanate right from the surface and not below the surface through a lens or screen.

Quote:

Originally Posted by HiramAbiff

If they aren't close enough to that price, then they are an expensive curiosity for a wealthy person to have in their kitchen so they can watch The Devil Wears Prada while chopping white truffles.

I don't hang around with many wealthy people, my preconceptions could be off. :-D

I'm afraid so, white truffles are out, black summer truffles are what's hot. But they have someone to chop the truffles for them

edders · 08-29-2007, 09:58 AM

Thanks for the post on Sony's OLED releases.

Recently I was looking on the web for digital picture frames and found Royal, www.royal.com. Their web site stated that all their new small frames would be OLED. However, now the same site does not mention OLED's, and their small displays say they are LCD. Production problems?

What makes OLED technology desirable to me is its low power consumption. It would be great in laptops or for any battery powered display (cell phones, hand held games, insturmentation such as GPS. The display longevity issue would seem to explain why this technology is taking a while to get to the market.

Hope they work it out, it could open some new avenues for portable electronic devices.

Ed

paulc · 08-29-2007, 10:56 AM

Quote:

Originally Posted by BobY

My Creative ZEN Plus (which is pretty cheap by iPod standards) has a gorgeous, small, color OLED graphic display.

How does that ZEN look compared straight on to a current 5.5G Pod?

BobY · 08-29-2007, 11:24 AM

Actually it's the Zen V Plus, which is a different animal than the iPod.

Although I'm a big Mac fan, iPods have never really interested me. I prefer FLASH storage to HDD and the current iPod is far too big and heavy for my tastes.

paulc · 08-30-2007, 12:27 PM

Ah, fair enough. I go for the HDD ones because in my dotage I find that I actually enjoy a huge range of music, FAR more genres than I did as a young-un (even opera, a genre I've always had a distaste for... but now I find I kinda of enjoy it in very small bites, and that is probably more for the music, which is essentially classic music). SO, when I'm out and about I can switch genres with a very large selection (my iTunes lib is about 60G at this point).

I have contemplated the current shuffle, it's cheap enough and should integrate well with my 80G HDD Putz.

edders · 08-31-2007, 08:51 AM

Quote:

Originally Posted by paulc

Ah, fair enough. I go for the HDD ones because in my dotage I find that I actually enjoy a huge range of music, FAR more genres than I did as a young-un (even opera, a genre I've always had a distaste for... but now I find I kinda of enjoy it in very small bites, and that is probably more for the music, which is essentially classic music). SO, when I'm out and about I can switch genres with a very large selection (my iTunes lib is about 60G at this point).

I have contemplated the current shuffle, it's cheap enough and should integrate well with my 80G HDD Putz.

Me too! I really hated Opera and then got into Classical Orchestral Music in my 30's and now in my 20's am starting to like "some" Opera (ok late 50's). Have also gotten into some World Music mostly Afrikaner...weird huh...but I still love the Stones!

Ed

BobY · 08-31-2007, 10:06 AM

I don't think I'm necessarily in a different category, I just don't feel the need to carry my entire music library around with me.

I prefer a smaller, lighter portable player, even if it means having to occasionally swap files.

I got my son a new shuffle and we both love the packaging. I particularly wanted to get him something with limited controls and no display, as he's fascinated by techno-stuff and instead of it being a study aid, it would become a distraction.

OTOH, it's hard to ignore the fact that for the same price, My ZEN is only a little bigger, has twice as much memory, an FM tuner, a voice recorder, a color graphic display and can show photos and play videos.

It''s very annoying, though, that Creative went out of their way to make the ZEN Mac-unfriendly. In addition to needing a third-party driver to even communicate with the ZEN (as they chose to not make it appear as a USB storage device), even the documentation is in a format that can't be read on the Mac without a third party translater program!

Creative must really be jealous of Apple--probably because they continue to outsell Creative, even with more expensive, less feature-rich products.

04-12-2007, 06:19 PM	#1
Razor05 HD = 65 beautiful inches Join Date: Jun 2005 Location: Canada Posts: 3,438	Sony to Start Selling OLED TV This Year As per TeamXbox: Sony to Start Selling OLED TV This Year By: César A. Berardini - "Cesar" Apr. 12th, 2007 10:36 am At this year’s CES, Sony showed the first two prototypes of its Organic Light Emitting Diode (OLED) displays aimed at the computer display and HDTV markets. Attendees were amazed by the 1,000,000:1 contrast ratio offered by these displays as well as their 3mm thickness. Today, at the Display 2007 Forum in Tokyo, where Sony is once again showing these two prototypes, the company announced it plans to start selling one of them this year. Unfortunately, it won’t be the 27” prototype that featured a 1920x1080 resolution but the smaller one, the 11” OLED display, which features a W-SVGA resolution of 1024x600. OLED is made of small lumps of organic material that glow when electrical current is applied, a process known as electro-phosphorescence. When OLED is used to produce displays, the technology can produce self-luminous screens that don’t require a source of light like to work (thus requiring less power), so manufacturers can obtain screens that are even thinner than LCD displays because there is no backlight. In the picture below, you can see how thin this Sony OLED display is: Sony started the development of OLED in the early 90's. Since then, the company has developed a proprietary OLED technology called "Super Top Emission," an original panel structure enabling higher quality color reproduction by multiple interference effect. By releasing this 11-inch OLED display, Sony will be the first-to-market OLED TV manufacturer. Currently, Sony is the world’s largest LCD TV maker and makes big LCD panels with Samsung Electronics. Sony plans to join forces Toyota to make 1,000 11-inc OLED panels per month. It will take many years before OLED replaces LCD in large size displays as Sony and other manufacturers see OLED as a future display technology. "It won't be easy for OLED TVs to replace LCD TVs, but we would like to turn OLED TVs into a big new business," Sony Executive Deputy President Katsumi Ihara said in a speech at the display forum. One issue that has delayed the mass production of large size OLED display is the lifespan of the organic polymer used to create the displays’ pixels; particularly the blue color polymers. But Cambridge Display Technology has improved the lifetimes of blue light emitting polymers and the latest developments have created fluorescent materials with a 25,000 hours lifetime for an initial luminance of 400cd/m², equivalent to 400,000 hours from 100cd/m². It is expected that new milestones will be achieved in the coming years. Yesterday, we showed you the latest OLED prototype from Toshiba Matsushita Display Technology Co., which plans to release the first commercial products by 2009. __________________ Panasonic TH-65PZ850U Sony KDL37XBR6 Panasonic TH-37PX50U Cambridge Audio Azur 640R & 740C Paradigm Studio 60's, 20's, CC-590 & Seismic 12 Panasonic DMP-BD35 Toshiba HD-XA2 & A35 Motorola VIP1200 Monster HTFS1000, PB2100 Audio Authority 1154a MW2 LE & Halo3 LE Xbox 360 + HD-DVD GT: Razor59 Sony PS3 slim GT:Razor_59 Sony PSP

04-13-2007, 03:09 AM	#2
µCOM-4 High Definition is the definition of life. Join Date: Oct 2005 Posts: 699	In other news Toshiba and Matsushita plan on selling OLED TVs within 3 yrs. http://www.cdrinfo.com/Sections/News...x?NewsId=20177 __________________ My name is David Manning.

08-27-2007, 11:08 PM	#4
HiramAbiff HD-DVD--for movie lovers Join Date: Jan 2007 Location: USA Age: 27 Posts: 1,390	If they come in at a low enough price, it could fill the niche that small 720p LCDs are filling right now, for people in tiny apartments or dorm rooms but who want an HD display. If they aren't close enough to that price, then they are an expensive curiosity for a wealthy person to have in their kitchen so they can watch The Devil Wears Prada while chopping white truffles. I don't hang around with many wealthy people, my preconceptions could be off. :-D __________________ My HD DVD and DVD collection. My favorite movies. Mitsubishi WS-55315

08-28-2007, 12:07 AM	#6
HiramAbiff HD-DVD--for movie lovers Join Date: Jan 2007 Location: USA Age: 27 Posts: 1,390	Well, once they get cheap enough--if they get cheap enough--they could be quite ubiquitous for non-home theater use, sure. Shame they can't make them bigger. Oh well, somebody will make a flexible wall-sized version you can roll up like a window shade. __________________ My HD DVD and DVD collection. My favorite movies. Mitsubishi WS-55315

08-29-2007, 09:58 AM	#9
edders Ever Eddy Join Date: Sep 2006 Posts: 1,455	Been wondering Thanks for the post on Sony's OLED releases. Recently I was looking on the web for digital picture frames and found Royal, www.royal.com. Their web site stated that all their new small frames would be OLED. However, now the same site does not mention OLED's, and their small displays say they are LCD. Production problems? What makes OLED technology desirable to me is its low power consumption. It would be great in laptops or for any battery powered display (cell phones, hand held games, insturmentation such as GPS. The display longevity issue would seem to explain why this technology is taking a while to get to the market. Hope they work it out, it could open some new avenues for portable electronic devices. Ed

08-25-2007, 07:11 PM	#3
Gobrunks How can anyone watch standard def? Join Date: Aug 2007 Posts: 24	so what

08-28-2007, 02:20 PM	#7
mtnrunner High Definition is the definition of life. Join Date: Aug 2007 Posts: 41	The first use for OLED will be for phones and PDAs based on miniscule power consumption. Wonder what the 11" Sony will sell for, I want one!

08-29-2007, 11:24 AM	#11
BobY What's all this, then?... Join Date: Jan 2006 Posts: 6,197	Actually it's the Zen V Plus, which is a different animal than the iPod. Although I'm a big Mac fan, iPods have never really interested me. I prefer FLASH storage to HDD and the current iPod is far too big and heavy for my tastes. Last edited by BobY; 08-29-2007 at 11:30 AM.

08-30-2007, 12:27 PM	#12
paulc Very Grizzled Vet of 1 yr Join Date: May 2006 Location: New York City Posts: 1,764	Ah, fair enough. I go for the HDD ones because in my dotage I find that I actually enjoy a huge range of music, FAR more genres than I did as a young-un (even opera, a genre I've always had a distaste for... but now I find I kinda of enjoy it in very small bites, and that is probably more for the music, which is essentially classic music). SO, when I'm out and about I can switch genres with a very large selection (my iTunes lib is about 60G at this point). I have contemplated the current shuffle, it's cheap enough and should integrate well with my 80G HDD Putz.

08-31-2007, 10:06 AM	#14
BobY What's all this, then?... Join Date: Jan 2006 Posts: 6,197	I don't think I'm necessarily in a different category, I just don't feel the need to carry my entire music library around with me. I prefer a smaller, lighter portable player, even if it means having to occasionally swap files. I got my son a new shuffle and we both love the packaging. I particularly wanted to get him something with limited controls and no display, as he's fascinated by techno-stuff and instead of it being a study aid, it would become a distraction. OTOH, it's hard to ignore the fact that for the same price, My ZEN is only a little bigger, has twice as much memory, an FM tuner, a voice recorder, a color graphic display and can show photos and play videos. It''s very annoying, though, that Creative went out of their way to make the ZEN Mac-unfriendly. In addition to needing a third-party driver to even communicate with the ZEN (as they chose to not make it appear as a USB storage device), even the documentation is in a format that can't be read on the Mac without a third party translater program! Creative must really be jealous of Apple--probably because they continue to outsell Creative, even with more expensive, less feature-rich products.