High Definition Programming and ShowsTalk about HD and programming available on OTA, Cable and Satellite. TV shows both SD and HD should be discussed here.
What does a commercial in your favorite show cost?
What does a commercial in your favorite show cost?
What does a commercial in your favorite show cost?
Quote:
> Posted by Tom Jicha on October 26, 2009 05:07 PM
Nielsen's raw audience count has been superseded by desirable demographics (18-49 is the biggie) in measuring the succes of TV shows. However, both are merely factors in the measurement that really counts--the cost of a 30-second commercial.
Advertising Age has released its annual survey of the cost of a typical commercial. The big winner? Sunday night football averaging approximately $340,000 per 30-second spot.
Among scripted shows, Grey's Anatomy is No. 1 at about $240,000. Desperate Housewives and Two and a Half Men are just behind at $229K and $227K, respectively. (All prices are rounded off to the nearest thousand.)
The cheapies? The CW's Supernatural and Smallville, each of which command about $33K.
Jay Leno's new 10 p.m. program on NBC has the the least expensive week night prime time commercials, excluding the CW, ranging from $66,000 on Tuesday to $49,000 on Friday.
Friday is a low rent zone across the dial, the only night without a single show commanding six figures. Numb3rs is tops at $85,000.
The pecking order will change, according to Advertising Age, when American Idol returns in January. Spots in TV's most popular program range from $360K-$490K, depending on how close to the end they are spotted.
Keep in mind, there is no set price. Heavy buyers get discounts, as do those who buy well in advance.
10-27-2009, 10:08 AM
What does a commercial in your favorite show cost?
