Nielsen Says Fewer Households Are Unprepared for DTV Transition

Lee Stewart · 11-26-2008, 06:42 AM

Nielsen Says Fewer Households Are Unprepared for DTV Transition

But Finds That 7.4% of Households Still 'Completely Unready' for Feb. 17 Deadline

Quote:

By Linda Moss -- Multichannel News, 11/25/2008 12:51:00 PM

Fewer U.S. households are unprepared for the looming all-digital TV transition as of November, but the pace at which homes are getting ready has slowed down slightly during the past month, Nielsen reported Tuesday.

Between October and November, the penetration of completely unready households dropped just three-tenths of a percentage point, from 7.7% to 7.4%, according to Nielsen.

Non-Hispanic households continue to be more ready than their Hispanic counterparts, the ratings company said. In fact, the readiness status of Hispanic households remained flat between October and November, with 12.4% “completely unready,” versus 6.7% for non-Hispanic homes in November, according to Nielsen.

The readiness of age-of-head-of-household (AHOH) 55-plus households and age-of-head-of-household 35 to 54 continues to improve, according to Nielsen. Those AHOH 55-plus homes went from 6.4% unreadiness to 5.9% unreadiness from October to November. AHOH 35-to-54 homes went from 7.3% unreadiness to 7.0%.

The readiness status for younger households remained flat between October and November, at 10.6% being completely unready.

Nielsen’s readiness data are based on sets and households in its National People Meter panel, which is projectable to U.S. television households, and its local metered panels, which are projectable to their respective television household populations.

http://www.multichannel.com/article/CA6617639.html

tagprod · 11-26-2008, 01:24 PM

I bet when they turn on the TV and see snow they'll get ready - or blame the government for not doing enough to get the word out...

**PFC5** · 11-26-2008, 04:22 PM

People never want to take responsibility for their own actions or inactions so I would agree with you.

richiephx1 · 11-26-2008, 05:32 PM

Well, let's see...Feb, 2009...I guess we know who to blame if we see snow :-)

**rbinck** · 11-26-2008, 06:12 PM

That's a cool avatar, tagprod.

tagprod · 11-26-2008, 08:34 PM

Quote:

Originally Posted by rbinck

That's a cool avatar, tagprod.

Why thank you. I wanted this one but I didn't want to scale it down to avatar size.

Sam Spastic · 11-27-2008, 01:39 AM

Hmmm. The OLDER the head of household the MORE likely they are to be ready. Who da thot?

11-26-2008, 04:22 PM	#3
PFC5 Super Moderator Join Date: May 2005 Posts: 28,420	People never want to take responsibility for their own actions or inactions so I would agree with you. __________________ Denon AVR-887 Klipsch RP-5 Pwred Towers (mains) (525 watts peak each 12"Subs) All Klipsch RC-25(ctr),(2)SS1(surr),(2)SS1(rearSurr) Toshiba (2)HD-A20,PS3,BD35 For SACD/DVD-A Samsung HD-841 Panny 50pz80u plasma SETTINGS RCA HD50LPW162 50"DLP w/HD2+ SA 3250HD 47" LCD+Yamaha5790+HD-A1(bedroom) Harmony 680 + (2) 670s (amazing remote/support) Game room with Onkyo receiver & B&W Speakers The_Cable_Game Take the high ground and be happier

11-26-2008, 06:12 PM	#5
rbinck Administrator Join Date: Apr 2004 Location: Katy, Texas Posts: 12,338	That's a cool avatar, tagprod. __________________ www.highdefinitionblog.com www.BlogOfHawaii.com

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11-26-2008, 01:24 PM	#2
tagprod High Definition is the definition of life. Join Date: Nov 2008 Posts: 131	I bet when they turn on the TV and see snow they'll get ready - or blame the government for not doing enough to get the word out...

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richiephx1 I want MORE! Join Date: May 2006 Location: Phoenix Posts: 112	Well, let's see...Feb, 2009...I guess we know who to blame if we see snow :-)

11-27-2008, 01:39 AM	#7
Sam Spastic High Definition is the definition of life. Join Date: Jan 2008 Location: Just south of Normal Posts: 119	Hmmm. The OLDER the head of household the MORE likely they are to be ready. Who da thot?