Super Bowl XLII is expected to drive the purchase of approximately 2.4 million high-definition television (HDTV) units, according to the third annual “Sports and Technology” survey conducted by the Consumer Electronics Association (CEA)
The Super Bowl has retained the title of top driver for HDTV purchases for three years running, generating some $2.2 billion in HDTV sales this year alone.
This year’s survey results show the Super Bowl is followed by college bowl games, the World Series, NBA Finals and NCAA March Madness as drivers of HDTV purchases. The full impact of these sporting events on consumer electronics (CE) sales is even higher when factoring in consumer purchases of high-def accessories such as HDMI cables, universal remotes, surround sound audio systems and mounting brackets.
“We have long known the Super Bowl influences HDTV unit sales,” said Tim Herbert, CEA’s senior director of market research. “We are now finding ties to other technologies consumers use to enhance their Super Bowl experience. This year, 18 percent of consumers watching the game expect to have a laptop PC nearby to check stats, IM with friends or check betting lines. Another 12 percent plan to use a PC in another room to check statistics during the game and 13 percent expect to use their mobile phone for the same purpose.”
The study also found that the Super Bowl experience does not end when the game clock expires. Fifty-seven percent of HDTV owners said they will go online after the game to view memorable moments or television commercials.
The CEA’s “Third Annual Sports and Technology” survey was fielded to an online national sample of 2,278 U.S. adults during the period January 14 – 21, 2008.
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01-30-2008, 06:59 AM
Super Bowl expected to drive more than 2 million HDTV sales
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