Best Buy Rolls Out HDTV Educational Campaign

eHDMI

By year's end, it's estimated more than 52 million households in the US will own a high-definition television. A recent study by Best Buy found that owning an HDTV (high-definition television) doesn't always mean people are getting an HD experience. In fact, 41 percent of HDTV owners said they understand little to nothing at all about HDTV.

As a consumer electronics retailer, Best Buy is committed to helping consumers understand that HDTV is about more than just the television. That's why Best Buy has launched the HD Done Right campaign, which includes education and resources in stores and online, as well as no-cost phone support. This educational campaign will help consumers understand how to get the true HDTV experience they are looking for, and how to properly budget for the right home theater for their needs.

The Best Buy survey found consumer misconceptions regarding HDTV range from not understanding it at all (32 percent) to moderate understanding (56 percent), with only 11 percent of consumers in general and 19 percent of HDTV owners feeling they have a complete understanding of HDTV. The limited understanding of HD technology has created some confusion for shoppers, who aren't aware of the components and costs involved in creating a full HD experience in their homes. Consumers are typically only budgeting for the HD-ready TV - 52 percent of consumers plan to spend 75-100 percent of their budgets on the TV, even though the components needed to experience HD programming can account for as much as 50 percent of the cost of an HDTV system.

To fully experience high definition technology, which significantly improves the picture and sound quality, Best Buy recommends understanding the four main HDTV components, which include: the HD-ready TV, an HD programming source, surround sound, and proper installation including HD ready cables.

"As more and more people invest in new high-definition televisions and expand their home theaters, Best Buy wants to ensure our customers fully appreciate what's needed to get the most from their purchases," said Mike Vitelli, senior VP & general manager for Home Solutions. "We want to serve as a trusted resource to our customers, by helping them understand the necessary components and how to make the right budgeting decisions so they can have a truly outstanding HD experience in their home."

Almost all consumers (89 percent) feel they lack complete understanding of HDTV technology-how it works and what it takes to get the full HDTV experience. in fact, four in ten people (39 percent) don't even identify an HD ready TV as necessary for the experience. Six out of ten people expressed a need for aids like a budgeting tool, definitions for each component and online resources.

Beyond the TV, many consumers don't understand that additional components such as access to HD programming or an HD antenna (44 percent), HD cables (52 percent), and an audio system (62 percent) are necessary to get the most out of the HDTV experience, and are not likely to be budgeting appropriately for these components. More than half (52 percent) of the survey respondents said they would spend 75-100 percent of their home theater budget on the TV alone. Best Buy home theater specialists say depending on your specific needs additional HDTV costs can account for as much as 50 percent of the HDTV system.

While 41 percent of HDTV owners admit to knowing little to nothing at all about HD, they would not want to admit that to friends and family. Half (52 percent) of HDTV owners say it would be difficult to admit that an HDTV wasn't set up right after they had shown it off to friends.

In response to survey findings, Best Buy noted, it has created tools to assist consumers through the HD purchasing process, available on AskABlueShirt.com.

Source

__________________
Discount HDTV Accessories
HDFury

billinprinceto

From the links at the bottom of the message . . . . .

this sure looks like SPAM!!!!!!!

firsTraveler

BB should start by teaching their employies the difference between a HD display and an extension cord.

Codes20

Thank you for generalizing so much. Knowledgeable Best Buy employees like myself really like the comparison.

billinprinceto

And let's not forget, even A. Einstein never graduated from high school AND he published the paper on the General Theory of Relativity at the age of 27.

C'mmon Codes, the clock is ticking, you've only got five more years to publish.

Codes20

He had all kinds of time on his hands because he never was in school.

With the amount of writing and research I've done for my first degree, I could be published 4 times over. I hate writing now.